SOURCE: Marketfish


December 21, 2011 15:11 ET

Marketfish Wraps Up Strong 2011

Last Quarter Characterized by Expanded National Company Footprint and Addition of Targeted Lists to Further Enhance Platform

SEATTLE, WA--(Marketwire - Dec 21, 2011) - Marketfish, a self-service lead generation platform for list marketing, ends 2011 with a strong fourth quarter, marked by the addition of five new permission-based lists to its already vast inventory and the company's expansion into New York City. Marketfish is poised to build on the past quarter's accomplishments through 2012 and beyond by addressing industry challenges with its technology platform and continuing its mission to revolutionize list marketing.

Partnerships Yield New Targeted Lists
Acquiring and maintaining high-quality email and postal lists are paramount to providing Marketfish customers with the ability to target the right customers for successful marketing campaigns. Throughout the fourth quarter, Marketfish augmented its inventory of permission-based lists, growing its platform by 45 million email and 250 million postal records. Industry partnerships were vital to this accomplishment. Since September, Marketfish has announced industry alliances with several list providers, including Enterprise Guide, Financial Media Group, Digital Bulldogs, Five Data and Stirista, which yielded additional targeted, unique lists for the Marketfish platform. These lists ensure Marketfish customers can reach their ideal target market.

Expanded Footprint
This quarter, Marketfish expanded its national footprint to include a new office on the East Coast. Located in advertising hub New York City, the new office is home to Marketfish's expanded sales force and will position the company to effectively draw on the area's untapped business opportunities. Through 2012, the New York sales force will continue to build the company's client base and brand. (Marketfish is actively looking to hire additional talent in the region. For more information on available positions, please visit

"Thanks to our continued focus on acquiring high-quality, permission-based marketing lists this year, we were able to more than double the total number of records in our platform, as compared with 2010," said Dave Scott, founder and CEO of Marketfish. "As more list owners and marketers come to recognize the value that Marketfish brings to the industry, we will continue to advance not only the services we provide to our partners and customers, but ultimately the mission of the company."

About Marketfish
Marketfish is a 100% self-service lead generation platform. The service makes building and executing targeted list marketing campaigns quick and easy. With more than 250 demographic categories to choose from, Marketfish's cloud-based platform enables users to reach their perfect audience in seconds, build a campaign, and then track performance using real-time data. With a pay-by-campaign model, users only pay for what they use. Founded in 2008, Seattle-based Marketfish is currently funded by Rustic Canyon Partners, Javelin Venture Partners, and Accelerator Ventures. For more information or a free test drive of the platform, please visit To gain a better understanding of the challenges list marketers face, please view our video:

Contact Information

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