SOURCE: Marketfish

September 28, 2010 11:56 ET

Marketfish's List-Based Marketing Platform Nets New Features

Previewed Exclusively at TechCrunch DISRUPT, Enhanced Solution Puts Highly Targeted Lists in the Hands of Marketers With Just a Few Clicks of the Mouse

SAN FRANCISCO, CA and SEATTLE, WA--(Marketwire - September 28, 2010) -  TECHCRUNCH DISRUPT -- Marketfish, a comprehensive platform for list-based marketing campaigns, today announced significant enhancements to its unique lead-generation solution, the Marketfish Platform. The upgraded targeting engine, previewed exclusively for attendees at TechCrunch DISRUPT, adds even more power and usability with real-time targeting capabilities and a redesigned UI. The new functionality enables marketers to isolate their ideal target audiences in mere minutes. Marketfish's new targeting engine is being unveiled at TechCrunch DISRUPT, and can be previewed for three days only at http://www.marketfish.com/disrupt.

Hailed for its speed and precision, the Marketfish Platform has made a splash among marketers who previously spent days toiling over the list rental process. With the on-demand SaaS-based Marketfish Platform, the entire process is pared down to about 30 minutes, greatly streamlining lead-generation campaign-building for marketers.

The new features build on the platform's initial success, with even faster, more precise results available in a few mouse clicks. Now using a filter-based environment, the enhanced solution transcends simple search-based discovery and uses new filter tools to deliver the precise target audience built to the marketer's exact specifications -- in real time.

New features include:

  • Dynamic, filter-based environment for deeper, real-time targeting capabilities
  • More than 200 filter categories to provide unprecedented reach into niche markets
  • Redesigned user interface for integrated geo-targeting capabilities
  • New filter tools for faster performance during real-time searches through more than 150 million records
  • Active filters move to the top of the list for optimized workflow
  • Interactive environment enables users to add filters to a "My Favorites" category group

What's more, the solution is free to browse, filter and research, so users may hone in on their ideal target audience in just a few clicks at no charge -- pay only when the campaign is executed.

"At Marketfish, we know that the only way to measure a successful marketing solution's true value is when results not only exceed customer expectations, but do it while ensuring efficient workflow in a user-friendly environment," said Marketfish Founder and CEO Dave Scott. "We're excited to add new functionality to our flagship product, and we're confident that marketing professionals in every industry will see immense value in the product's enhancements. In a world of 'I needed it yesterday,' the Marketfish Platform is a game-changing solution whose time has come."

The revamped Marketfish Platform is available for exclusive preview at TechCrunch Disrupt, held September 27-29, 2010 at the San Francisco Design Center Concourse in San Francisco. For additional information about Marketfish at TechCrunch Disrupt, please visit www.marketfish.com/disrupt. To learn more about the Marketfish Platform, please visit www.marketfish.com.

About TechCrunch Disrupt
TechCrunch Disrupt (http://disrupt.techcrunch.com), Sept 27-29 2010, at San Francisco Design Center Concourse, 635 8th Street (at Brannan), is TechCrunch's inaugural conference in San Francisco attracting over 1,500 leading technology innovators and investors and over 150 new startups. The format combines top thought-leader discussions with new product and company launches. Morning executive discussions debate the most timely disruptions in media, advertising and technology. Afternoons host the Startup Battlefield where 25 new companies will launch for the first time on stage, selected to present from more than 500 applications received from around the world. Another 100 early-stage startups will exhibit in Startup Alley. TechCrunch will award a $50,000 grand prize along with other award recognitions at the conclusion of the conference.

TechCrunch (www.techcrunch.com) is a leading technology media network, dedicated to obsessively profiling and reviewing new Internet products and companies. Founded in 2005, TechCrunch and its network of websites reach over 8 million unique visitors and more than 25 million page views per month. TechCrunch operates a global network of websites including dedicated properties in Europe and Japan as well as specialized industry websites including MobileCrunch, CrunchGear, and TechCrunchIT. TechCrunch's CrunchBase, is the leading, open database about start-up companies, people and investors. In addition to Disrupt, TechCrunch hosts other conferences and events, including The Crunchies Awards and various meet-ups worldwide serving as community platforms for industry conversation and collaboration.

About Marketfish (http://www.marketfish.com)
Marketfish enables marketers to connect to their ideal customer in unprecedented ways. The company's comprehensive list marketing platform allows marketers to discover, refine and accurately reach new customer lists for use in lead generation campaigns. If a marketer is looking for a 65-year-old, left-handed golfer in Boca Raton, Florida, Marketfish helps target just that customer. With Marketfish's SaaS platform, what used to take an average of 24 days now takes 30 minutes. Marketfish provides the only total solution that enables marketers to easily complete an entire list-based marketing campaign, from list rental to campaign measurement. To learn more visit www.marketfish.com.

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