SOURCE: Marketing 360(R)

Marketing 360®

February 23, 2015 10:48 ET

Marketing 360® Reviews Recent Case Study Showing 36.28% Increase in Conversion Rate

Marketing 360® Reviews a Recent Case Study That Shows a 36.28% in Conversion Rate for a Client When Using the Marketing 360 NLA®, or Natural Listing Ads® Program; The NLA Program Through Marketing 360 Helps Clients Achieve an Increase in Conversion Through a Higher Organic Ranking

DENVER, CO--(Marketwired - February 23, 2015) -  Marketing 360®, an all in one digital marketing platform, has released a case study showing a 36.28% increase in conversion rate when using the NLA® program. The NLA, or Natural Listing Ads® program is one of the suite of products offered within the Marketing 360 platform. The Natural Listing Ads® program focuses not only on increasing rankings and visibility, but also on increasing the clickability of listings and then the convertibility of the organic traffic.

In this case study, Marketing 360 analyzed this businesses month over month growth focusing on just the NLA program.

"In looking at the analysis of this campaign, we saw a 36.28% increase in conversions from 6.45% to 8.79% and a traffic increase of 46.77% for the past 30 days, 1/3-2/1/15", said Jerry Kelly, Chief Marketing Officer at Marketing 360. "It is one thing to see an increase in traffic, but to see both the conversions and traffic have a positive lift proves that the campaign is on the right track."

Ken the owner of the business added, "Our organic site traffic increases monthly and we are very pleased with the results".

The Marketing 360 strategy for success is measured in many different ways, but when it comes to organic success, Marketing 360 looks for month over month growth, plus a lift in conversions, conversion rate, and overall traffic.

"Our analysis is just not traffic focused; we tie everything back to one question: Does this equal more conversions? The basis of all our analysis is conversion driven", said Kelly.

About Marketing 360®

Marketing 360®, the #1 Marketing Platform™ for small to medium businesses, is a combination of top-notch, fully managed marketing services and intelligently integrated marketing software. The platform allows businesses owners to streamline their marketing efforts and gain access to valuable data right at their fingertips. For more information, visit www.marketing360.com.

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