SOURCE: Piehead

Piehead

January 13, 2011 10:45 ET

Marketing and Creative Professionals Vote for 2010 Most Engaging Campaign

Piehead, Digital Engagement Agency, and Offerpop Offer Social Media Contest Nationwide

PORTSMOUTH, NH--(Marketwire - January 13, 2011) -  Piehead, a digital engagement agency, announced it has launched a community-based social media contest for marketing and advertising agencies across the nation.

The "Most Engaging Campaign of 2010" offers a unique way for marketers, creatives, and social media and public relations professionals to upload and cast their vote for the most engaging digital marketing campaign of 2010. Participants can enter by posting an image depicting a campaign they believe most effectively sparked interaction between brands and customers. The contest runs now through January 28, 2011, and community voting will determine the winner.

The Facebook contest is powered by Offerpop, a social media marketing software company that delivers next-generation tools to run smart, white-label campaigns aligned with consumers' natural behavior on Twitter and Facebook, like sharing links and content, "Liking" a product, or commenting on photos or polls.

"This contest allows for marketers and agencies of all kinds to engage via a unique and compelling platform. In fact, the campaign will bring our partners a dynamic and immediate way to experience a new social sharing application, promote compelling work and compete for a unique prize," said Howard Davidson, Director of Marketing at Piehead. "The contest is about drawing upon the successes of the most engaging campaigns of 2010 for inspiration, as we gear up to top them in 2011."

The contest is open to the public, and is being launched to help promote Piehead's Partner Program, a means for agencies to tap the company's services in strategic consultation for digital engagement solutions, while simultaneously showcasing Offerpop's new Photo Contest app.

"We love Piehead's partner model and creative approach, and teaming up with them is a wonderful way to sample the great campaigns of 2010 and show off the Facebook capabilities we have been building out over the past year," said Allen Bonde, Offerpop co-founder and CMO.

The winner of Piehead's Most Engaging Campaign for 2010 will be announced Monday, January 31, 2011, and will receive a free Social Engagement Analysis by Piehead's Social Media strategy team and a three-month subscription to both the Offerpop for Facebook and Offerpop for Twitter platforms.

About Piehead
Piehead is a digital engagement agency. The agency develops creative technologies that enable companies to grow their business through audience interaction. Solutions include user experience, web design, development, rich media games, social media, and mobile applications. Clients include, Michael C. Fina, Comcast, Jarden, Scientific Games and The American Cancer Society, Piehead has been based in Portsmouth, NH since 2001, and has a presence in New York, Philadelphia and California. www.piehead.com

About Offerpop
Offerpop is an innovative social media marketing software company that empowers retailers, brands and agencies to run smart, white-label social media marketing programs that boost brand engagement, generate word-of-mouth, attract more fans and followers, and grow sales on Facebook and Twitter. Offerpop provides a next-generation social marketing platform, delivered as a subscription service, priced per-campaign or monthly by the number of fans or followers. Based in New York City with offices in Boston, Offerpop works with over 50 companies and agencies around the globe. Learn more, or get started with a free campaign, at www.offerpop.com.

Contact Information

  • Contact information:

    Howard Davidson
    Email Contact
    617.771.7922