SOURCE: Marketing Architects

Marketing Architects

May 05, 2011 10:03 ET

Marketing Architects Answers Mayor's Call and Invests 2 Million Dollars in New Startups

Marketing Architects Launches Their New Product Lab to Support Entrepreneurs

MINNEAPOLIS, MN--(Marketwire - May 5, 2011) - Marketing Architects, a leader in direct response advertising, announced the launch of their Product Lab today. The Product Lab is the only one of its kind in the Twin Cities and will serve entrepreneurs in addition to their current direct response clients. This news comes after the mayors of St. Paul and Minneapolis launched a new initiative called "The Entrepreneurship Accelerator." The Entrepreneurship Accelerator aims to help Minnesota entrepreneurs as venture capital has dried up and funding cuts have crippled innovation at the University of Minnesota.

"We recognize the importance of supporting our local entrepreneurs so not only have we invested in the physical space, but we've also set aside two million dollars to help fund new ideas," says Chuck Hengel, CEO and founder of Marketing Architects. "Entrepreneurism and innovation are hardwired into our DNA and we are excited for the opportunity to help entrepreneurs take their ideas direct to consumers."

The Product Lab will be a place for entrepreneurs to pitch and incubate their ideas. They will have full access to Marketing Architect's sister company MACatalyst, which is a venture capitalist company who has already invested in five new product ideas. In addition to venture capital, these entrepreneurs will also have access to the direct response marketing machine of Marketing Architects which will accelerate the growth and success of their products.

Existing direct response advertisers of Marketing Architects will also benefit from the launch. Each current advertiser will have a dedicated space in the Product Lab for their product line ups. The Product Lab will also be an innovation space for existing clients where they can create and test new product ideas.

Other unique features of the Product lab include its incubator space which is an area were new products go to percolate, and the Hall of Fame Gallery which includes advertiser products from past to present.

About Marketing Architects
Marketing Architects specializes in direct response advertising and media services that merge art with accountability to drive measurable business results. Clients receive direct access to award-winning creative talent, real time results analysis, highly intelligent call center systems and value-driven media planning and purchasing. Marketing Architects uses game-changing technology and innovative business solutions to benefit clients and partners. To learn more, visit

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    Katelin Johnson
    Phone: 952-449-2503
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