SOURCE: DemandLab

Marketing Automation Strategy and Execution Consulting Agency

November 13, 2013 12:07 ET

Marketing Automation Makeover Saves Stylesight $300K Annually

Fashion Trend Leader Works With DemandLab LLC to Seamlessly Deliver the Right Information, to the Right People, at the Right Time

PHILADELPHIA, PA--(Marketwired - November 13, 2013) - DemandLab, an agency specializing in marketing automation deployment and optimization, recently completed a "Marketo Makeover" estimated to save their client, Stylesight, as much as $300,000 annually through a smarter deployment of their highly targeted and custom crafted newsletters.

Stylesight contracted DemandLab to deploy a marketing automation platform, Marketo, set up their entire system, integrated with, and help them streamline the process of creating, approving, and distributing 180 different email newsletters each month to a global list of prospects and clients. After analyzing Stylesight's workflow, DemandLab proposed a dynamic template that used unique Marketo features to automate the creative and editorial process.

"Stylesight customers are some of the best known fashion and retail brands on the planet, and they rely on us to provide them with real-time global insights and analysis on key directions, design details, color material and more," says Jerry Inman, Stylesight SVP Global Marketing. "Our subscriber newsletters are an important part of delivering this type of information and producing the sheer quantity each month was time consuming, not only from a content perspective, but from a technical perspective as well. We're now delivering this must-have content in a more timely manner and at a fraction of the resource load which is a great win for us; it's proven the return on deploying marketing automation, and working with DemandLab -- tenfold."

Building a custom, dynamic, template directly in Marketo enabled Stylesight to reduce the time spent on newsletter production from several days to mere hours, while noticeably improving editorial consistency, quality and publication timing. The company estimates they are saving between $20,000 and $25,000 each month on newsletter production costs.

"With a marketing platform like Marketo, small tweaks can result in spectacular wins," says DemandLab founder and CEO Rhoan Morgan. She points out that today's marketing automation systems evolve so rapidly that even experienced marketing teams can quickly fall behind. "Our job is to constantly be innovating and show in-house marketers how the cutting edge technologies and best practices can help them get more out of their marketing efforts -- more cost savings, more time, and more revenue."

About DemandLab
Founded in 2009, DemandLab specializes in marketing strategy and marketing automation services and has executed hundreds of projects for over 40 clients. With a focus on innovative use of the marketing and CRM platforms DemandLab applies industry-proven best practices to optimize marketing efforts. Together, the team of consultants, designers and content creators delivers technical innovation, advanced application of marketing automation platforms, quick project turnaround, and expertise in demand generation and communications optimization tactics.

Over the years, DemandLab has helped clients achieve positive results through a wide range of services and campaigns, including platform deployments and integrations, advanced lead lifecycle management, sophisticated lead scoring and lead nurture programs and content development strategies and execution. Click here to learn more about DemandLab.

About Stylesight
Stylesight inspires and enables creativity by delivering proven trend forecasting, incisive analysis and market intelligence to the world's leading style, fashion and design brands on one cohesive platform. Through its premium global content and collaborative cloud-based program, Stylesight enables more than 40,000 users and 3,000 companies to develop intelligent design while lowering risk, reducing costs, increasing team efficiency and accelerating speed to market.

The company is headquartered in New York City with offices spanning the globe.
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