SOURCE: RedPoint Global

RedPoint Global

May 21, 2013 09:00 ET

Marketing Campaign Management Technology Company Eyes Further Asia Expansion

RedPoint Global Opens Australia Office; Second of Three Planned APAC Offices

WELLESLEY HILLS, MA--(Marketwired - May 21, 2013) - RedPoint Global Inc., a leading provider of marketing campaign management and big data management software, continues its global expansion into the Asia Pacific Region (APAC) and is opening its first Australian office at the Rialto Tower in Melbourne, the tallest office building in the southern hemisphere. The Australia and New Zealand (ANZ) market is already growing for RedPoint Global, as the company's Melbourne location is necessary to serve its growing client base there. The company's other APAC office is in the Philippines at the PBCom Tower.

The RedPoint Convergent Marketing Platform™ offers customers the only end-to-end solution incorporating campaign management, ETL, data quality management and analytics and is well suited to meet the diverse needs of the ANZ market. It is the only platform of its kind that easily works in multiple languages from a single codebase, runs natively against all major database engines, is execution channel agnostic, implementations require a quarter of the time of other campaign management tools and operating costs are 50% less. RedPoint Global recently earned a spot on the 2013 Gartner Cool Vendors in CRM Marketing Applications report.1 Additionally, RedPoint's data management product is positioned in the 2012 Gartner Magic Quadrant for Data Quality Tools.2

"The decision to enter the ANZ market was driven by our customer base and numerous conversations with prospects," said RedPoint Global CEO Dale Renner. "The RedPoint solution was designed to help optimize the customer experience no matter where they are located and the language they speak, which makes it perfect as a global solution. Regional offices like this one in Australia are a prime example of the continuation of our ongoing corporate expansion."

The RedPoint Convergent Marketing Platform links customer data across physical, mobile, ecommerce and social domains by integrating advanced technologies for big data capture, identity resolution, streaming analytics, performance management and campaign design and execution in one easy-to-use solution.

The new office is located at Level 27, Rialto South Tower, 525 Collins Street, Melbourne 3000, Victoria, Australia. RedPoint can be contacted at contact.au@redpoint.net and +61 (0) 3 9935 2955.

About RedPoint Global
RedPoint Global provides the only marketing platform that delivers a 360-degree view of a company's customers and enables a continuous dialogue with them. Unlike other products that only perform campaign management, RedPoint solves the data problem for marketers and customer engagement teams with embedded best-in-class data quality and integration capabilities. The result is better customer experience outcomes. For more information please visit www.redpoint.net or email contact.us@redpoint.net.

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1 Cool Vendors in CRM Marketing Applications, 2013, Kimberly Collins and Scott D. Nelson, 11 April 2013.
2 Magic Quadrant for Data Quality Tools, Ted Friedman, 8 August 2012.

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