SOURCE: Ensighten

Ensighten

May 01, 2014 09:00 ET

Marketing Cloud Boom Fuels Ensighten's Dramatic Growth in Q1 2014

Series B Funding, Acquisition and New Customer Wins Solidify Ensighten as the Company to Watch

CUPERTINO, CA--(Marketwired - May 1, 2014) - Ensighten, the global leader in omni-channel data and tag management and the company behind the Agile Marketing Platform, today announced that the quarter ended March 31, 2014, was the strongest three-month period of growth in the company's history. Ensighten solidified its dominant position, as measured by revenue, growth and global reach, in the Tag Management Systems (TMS) marketplace. Its momentum in Q1 included:

  • Driving 525% ROI for clients as calculated by independent research analysts at Forrester
  • Raising $40 million in Series B funding
  • Acquiring digital marketing pioneer TagMan
  • Hosting its annual Agility Conference, attended by over 350 global customers and partners
  • Launching Ensighten Activate, which based on online and offline data delivers personalized experiences in real-time across all channels and devices

At a time when digital marketers are under increasing pressure to capitalize on customer data to deliver real-time, data-driven campaigns, Ensighten's Agile Marketing Platform goes beyond tag management and enables marketers to collect, own and act in real-time; leading to true, omni-channel personalized experience across all digital touchpoints. According to Forrester, the Ensighten Agile Marketing Platform delivers 525% marketing ROI to enterprise customers through significantly higher conversions and sales, and reduced IT costs.

Ensighten's Q1 2014 highlights include:

  • Overall in Q1 2014, Ensighten saw 175 percent growth in new customers year-over-year, including Samsung, Vodafone, Prudential, Santander, Marriott and BlueCross BlueShield, and a 110 percent increase in employee growth year-over-year.

  • In January, Ensighten announced it raised $40 million in Series B funding from Insight Venture Partners to accelerate its growth through increased sales and marketing operations across the globe.

  • In February, Agility 2014, Ensighten's annual conference, drew over 350 global digital marketer attendees and 15 customer speakers, including GE Capital, Microsoft, Symantec and Sony Electronics. 16 sponsors participated, including eBay Enterprise as the Platinum Sponsor.

  • In March, Ensighten acquired TagMan, its biggest global competitor in the tag management and attribution space to further accelerate Ensighten's growth beyond North America.

"The start of 2014 marked a significant milestone for Ensighten in our efforts to redefine the marketing cloud," said Josh Manion, Ensighten founder and CEO. "Leading enterprises realize that the proliferation of customers' digital touchpoints means it's no longer business as usual. To thrive in this environment requires delivering real-time personalized experiences. Ensighten is proud to be the open platform of choice for innovative enterprises wanting to collect, own and act on all of their data. We look forward to continuing to help enterprises achieve marketing agility and deliver more personalized one-to-one digital experiences across all digital touchpoints."

ABOUT ENSIGHTEN
Ensighten, the global leader in omni-channel data and tag management, is changing the face of digital marketing by transforming the way enterprises collect, own and act on their customer data across all marketing channels and devices. The Ensighten Agile Marketing Platform (AMP) enables enterprises to achieve true one-to-one personalization, accelerate the execution and optimization of their marketing initiatives and deliver superior user experiences. The Ensighten AMP, with its unique hybrid-tagging™ technology, powers companies generating over $1.9 trillion in revenue in over 150 countries. The world's leading brands (Microsoft, Capital One, United Airlines, T-Mobile and Walmart) achieve marketing agility by implementing Ensighten's single line of code. Ensighten is headquartered in Silicon Valley, with offices in New York and London. To learn more visit www.ensighten.com, and join the conversation on LinkedIn linkedin.com/company/ensighten and Twitter @ensighten.

Contact Information

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    Michelle Kincaid
    LEWIS PR for Ensighten
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