SOURCE: Marketing Concepts International

October 25, 2006 10:28 ET

Marketing Concepts International Announces the Creation of Marketing Advisory Board

TORONTO -- (MARKET WIRE) -- October 25, 2006 -- The Board of Directors of Marketing Concepts International (PINKSHEETS: MCCI), a Nevada Corporation, has announced the creation of its new Marketing Advisory Board.

Mr. Benjamin Grossmann, President and CEO, announced the creation of the new advisory board earlier this morning. "The members of our Marketing Advisory Board are very senior professionals as you will see by extracts from their Curriculum Vitae. They are well respected and have extensive experience in virtually every facet of marketing. These individuals will work together to provide our clients with state-of-the-art marketing direction to insure their road to profitability is smooth and direct."

Rob Woodrooffe founded Interwood Direct, Canada's leading Direct Television ("DRTV") marketer, in 1974. Interwood has pioneered the long-form DRTV applications in this market and is Canada's largest owner of relevant media time. In early 1970s, Interwood invented its successful Power Branding strategy that uses the tremendous ability of DRTV to create consumer awareness in turn driving sales through other channels of distribution, including retail. In the 80s and early 90s Interwood packaged this knowledge and introduced DRTV to 100+ countries around the world. Rob has presented his expertise at many industry events including the CMA, DMA, New York Direct Mail Day and ERA (The Electronic Retailing Association). He has been a Director of both the CMA and the ERA and was the CDMA's Marketer of the Year. Rob's focus is centered on building Interwood as the leading consumer Trust Brand of electronic retailing. Rob is scheduled to be a keynote speaker at the prestigious ACCM Conference at the Boston Convention Center in May 2007.

Robert Blagman is the Executive Director of Media Options Inc. (Advertising and Marketing) and president of Media Fusion Inc. (Television Syndication and Sales). He has served as Chief Executive Officer of Blagman Media International, Inc., a company he founded in 1994 to develop and advance direct response advertising specifically focused on corporate marketing. He partnered with Ogilvy & Mather's direct response division-A. Eicoff & Company and co-managed Eicoff Infomercial. He was Co-Founder of The World Shopping Network and has served as National Sales Manager for the Disney-owned KCAL-TV/Los Angeles and prior to that he served as local and national sales manager for KCOP-TV/Los Angeles (1989-1994). In 1978 he joined Katz Communications where he was named vice president, national sales manager of Katz Communications/American Division during his tenure there. He had managed over $1 billion in revenue over that ten-year period. Mr. Blagman was named "One of the 21 People Leading us into the 21st Century for Marketing and Advertising" by Response Magazine. Mr. Blagman is a featured speaker at Boston University's Media and Technology panel on October 25, 2006 at The Princeton Club of New York.

Mr. Steven Burke is the President and CEO of PharmaSpritz Corporation and President of Insight Enterprises Inc. PharmaSpritz Corporation is in the process of launching three new consumer products: SlimSpritz weight control spray, Compozure Anti-Stress spray, and Spritzzz, a sleep aid with a spray delivery system. Mr. Burke has developed and sold, through direct response marketing, the first complete meal replacement approved for weight loss which was called NutriSlim. Over two million containers of NutriSlim were sold in Canada before it was sold off to a manufacturer in the US. Mr. Burke also created and patented the Jell-O Easter Egg Mold. Over 42 million of these Jell-O molds were sold to Kraft between 1993 and 2001. The Jell-O Easter Egg Mold was recognized by Advertising Age Magazine as one of the top 50 sales promotion concepts of the past 50 years. Mr. Burke has extensive experience in direct-response, marketing, new-product development, and the development of premium-based sales promotions. He is a strategic thinker who thrives in the product development arena. He is a decisive entrepreneur who loves to invent and loves to sell.

Ms. Andrea Watley has over 20 years experience in Public Relations, Sales Promotion, Retail Sales, and Marketing. She is considered a "Rainmaker" in the public relations field and has substantial media relationships in both Canada and the United States. Andrea's core talents include: Public Relations, Promotional Concept development, Marketing Sales, the development of strategic alliances/negotiation, Strategic Marketing Programs, Sales Promotion, Event Marketing and Event Production. Andrea is the founder and president of Charisma Advertising & Public Relations Inc. She has created sales promotion programs for dozens of major clients including: CHFI, Moorelands, Holly's, Cointreau, Watley Wines, Nygard International, Cadbury Beverages, Canada Dry and Nissan. In addition Andrea has created and promoted a family-targeted consumer event called 'Kids Wintertainment', a 10-day event at the International Centre. The major sponsors included CTV, EZ Rock, Compaq, Microsoft, Rollerblade, Sprint, Toys R Us, Toronto Life, and Today's Parent Magazine.

Marketing Concepts International will announce the formation of its Capital Acquisition Advisory Board in the near future.

Marketing Concepts International's corporate strategy is to provide business development services to smaller corporations and start-ups in exchange for a significant share of the client corporation's sales revenue. The company will rely on Mr. Grossman and his management team to acquire a stable of client corporations that have demonstrated significant growth potential and that will quickly provide a solid revenue stream to MCCI.

Certain statements in this press release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Innovation Holdings Inc. (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control.

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