SOURCE: eMetrics Marketing Optimization Summit

August 17, 2007 08:00 ET

Marketing Executives From Sony and Dell to Deliver Keynotes at eMetrics Marketing Optimization Summit in Washington D.C.

WASHINGTON, DC--(Marketwire - August 17, 2007) - The eMetrics Marketing Optimization Summit is back in the capital city with an expanded agenda that focuses on optimizing all areas of online marketing. Today, the eMetrics Marketing Optimization Summit announced that representatives from Sony Entertainment and Dell will deliver keynote presentations at the upcoming event, October 14-17 in Washington, D.C.

The keynote speakers at the event and major brand case studies from Sony Entertainment and Dell were selected to represent the evolution of the web analytics industry and the focus-shift to overall marketing optimization. On Monday, October 15 at 9:20 a.m., eMetrics Summit Founder Jim Sterne will kick off the first day with a look at how far the industry has come and how much competitive advantage can be found in analytic curiosity.

On October 16 at 9:00 a.m., Rachel Scotto, executive director of market research and CRM for Sony Entertainment, will present a case study titled "Counting on Customers." In the dynamic and constantly evolving entertainment market spanning movies, home entertainment, television, games and mobile sites, Rachel will review the tools Sony uses, data they leverage and the insights they harvest to increase market share and customer loyalty.

On the final day of the eMetrics Marketing Optimization Summit, the 9:00 a.m. keynote "Do You See What I Hear?" will be presented by Lewis Simons, manager of global online research for Dell. Lewis will share tips for listening and interpreting feedback from online customers and extract the key information that will lead to improved customer experience.

In addition to the keynotes, the conference agenda includes sessions from web analytics gurus on October 15 and 16 at 4:00 p.m. and 2:30 p.m. respectively. These leading authorities in marketing optimization will share their most recent insights and research on web analytics in a 2.0 world, practical tips for compelling reports, creating a data-driven boss, and more. The speakers include: Eric T. Peterson, CEO and principal consultant of Web Analytics Demystified; Jennifer Veesenmeyer, senior web analytics consultant of Stratigent; Jim Novo, customer analysis consultant of Drilling Down; Bryan Eisenberg, co-founder and chief persuasion officer of Future Now; and Avinash Kaushik, author and founder of Occam's Razor.

Now in its sixth year, the international conference series has become the premiere event for analysts, marketers and business strategists to network, learn, grow their business and drive the evolution of the industry. For the complete conference agenda and list of speakers, or to register, visit:

About the eMetrics Marketing Optimization Summit

Marketing managers, web analysts and business intelligence experts have been meeting at the eMetrics Marketing Optimization Summit since 2002 to learn how to increase the return on online investments. The international conference series is recognized as the premiere event for optimizing online marketing value. Sponsors for the eMetrics Marketing Optimization Summit in Washington D.C. October 14-17, 2007, include the Web Analytics Association, Optimost, WebTrends, Visual Sciences, DoubleClick, Numeric Analytics, TeaLeaf, Omniture, Google and more. For more information, visit

Contact Information

  • Media Contact:
    Carla Vicens
    blast! PR for the eMetrics Marketing Optimization Summit
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