SOURCE: Ebiquity

Ebiquity

October 02, 2014 12:17 ET

Marketing Experts to Discuss Corporate Reputation Leadership at Ebiquity NYC Breakfast

NEW YORK, NY--(Marketwired - Oct 2, 2014) - Ebiquity, a leading international provider of independent, data-driven media and marketing insights, has invited NYC's leading marketing and communications executives to debate the challenges brands face with corporate reputation at an industry breakfast event. The "Corporate Reputation: Delivering on the Promise" event will be hosted on Thursday, October 9 at the Princeton Club on 15 West 43rd Street in New York City.

Dan Soulas, Managing Director, Market Intelligence, at Ebiquity, will moderate the panel. Joining him in the discussion will be thought leaders Bill Wohl, former SVP & Chief Communications Officer at Hewlett-Packard and now founder of Wohl Communications, Jascha Kaykas-Wolff, CMO at BitTorrent, and Ben Fischer, Reporter at the New York Business Journal.

Attendees will have the opportunity to hear the latest in research on corporate reputation and how companies from the smallest to the industry's largest are managing corporate reputation when stakeholder management continues to grow in complexity and communicators need to respond quickly as news races around the world. 

Bill Wohl has more than 25 years' experience in corporate reputation and crisis communications and is the founder of his own communications consultancy, Wohl Communications. Prior to that, Wohl helmed corporate communications initiatives as SVP and Chief Communications Officer, Hewlett Packard, and VP & Head of Global Field Communications, SAP.

Jascha Kaykas-Wolff, CMO of BitTorrent, Inc, the leading peer-to-peer file-sharing network, will provide his point of view using practical examples from decades of marketing experience. As a pioneer in social media marketing analytics and a published author and strategic consultant, Mr. Kaykas-Wolff's career spans marketing leadership roles at Mindjet, Involver (acquired by Oracle) and Webtrends.

Ben Fischer has more than 10 years' experience in journalism covering business, digital media, education and politics. Currently at the New York Business Journal, Ben writes about technology startups and corporate America's digital transformation, with a special focus on the advertising and digital media industries. Prior to that, Ben worked at the Washington Business Journal for four years.

News media interested in covering the Ebiquity breakfast should contact Christine Kendall at christinek@eastwick.com.

To register to attend the event, contact Hannah Huber at Hannah.huber@ebiquity.com.

About Ebiquity
Ebiquity are independent marketing performance specialists. We enable brands across the world to make better informed decisions to improve their brand and business performance across integrated communications channels. Headquartered in London, with offices in 16 countries, more information on Ebiquity's expertise in the Americas is available at http://www.ebiquity.com/en/expertise/north-south-america.

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