SOURCE: Brand Establishment

April 28, 2009 15:49 ET

Marketing Gurus Launch Internet 'Brand Lab' to Answer Questions for Small Businesses Seeking Brand Development Advice

Renowned Advertising Training Organization Announces Web Page

IRVINE, CA--(Marketwire - April 28, 2009) - The Brand Establishment, a brand development training organization that assists small to medium-sized ad agencies as well as businesses throughout the country with brand, marketing and advertising issues, has launched a highly interactive Web page at www.brandestablishment.com, geared to put questions under its "Brand Lab™" microscope, according to Jim Hughes, founder and one of the three partners of The Brand Establishment.

Brand Establishment, already regarded as the world's richest resource for brand development and branding information, kicked off the new Internet program to enable those small and medium-sized businesses and agencies to gain insights and specific answers to their brand questions, free -- counsel that may otherwise cost thousands. "The beauty of what we're offering is that those who log on can send us specific queries and dilemmas and we will address them promptly and personally," Hughes says.

Business owners and managers are encouraged to visit the site and fill out a simple questionnaire. They may then post their brand or marketing questions or issues online. All questions will be fielded by The Brand Establishment leadership or other Certified Brand Strategist members closest to his or her geographic region. All information and responses will be kept private and no Brand Establishment specialist will call without an invitation.

In the near future, those participating will also be invited to partake in a one-hour weekly or bi-weekly podcast segment where a particular aspect of brand development, branding or marketing will be addressed. "We will also take a microscopic look at real case studies submitted by The Brand Establishment member agencies," explains Hughes. These studies, white papers, and articles as well, will be posted regularly on the site's Brand Lab page.

The Brand Establishment's Brand Lab will be available internationally, according to Hughes. "There isn't anything else like it," he asserts. "Our mission is to help those businesses who don't have access to such information, especially those struggling in this tough economy, and to find timely solutions to their branding issues without paying hefty fees often budgeted for large companies and corporations."

The Web site and podcast will be hosted by Hughes and his partners, Tom Traynor and Rosemary Breehl, both principals of the highly lauded international training organization.

Those interested in The Brand Lab may visit: www.brandestablishment.com.

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