-- An average of 14.7% savings on the five categories of marketing spend (creative/marketing services, direct mail, branded/promotional merchandise, printed materials, and media space), in comparison to 7.8% for all other enterprises -- A compliance rate that is 77.5% higher than the average enterprise (supplier compliance to negotiated contracts, SLAs) -- A 37% lower rate of re-orders for marketing materials in comparison to all other enterprisesCompetitive Maturity Assessment Survey results show that firms enjoying Best-in-Class performance shared several common characteristics, such as:
-- Sixty-seven percent of Best-in-Class organizations utilize a competitive bidding process for various marketing categories -- Approximately 50% have been able to aggregate and centralize enterprise-wide spend on marketing materials and services -- Sixty-four percent of Best-in-Class enterprises have established standardized processes and policies on procurement of marketing materials and servicesReport Outcomes and Actions: In addition to the specific recommendations within the report, to achieve Best-in-Class performance enterprises must:
-- Streamline procurement processes and encourage collaboration between procurement and marketing groups -- Initiate the Request for Proposal (RFP) process for each category, or a combination of categories, depending on supplier capabilities -- Identify current marketing suppliers and optimize this supply base to better understand the marketing supply chain. -- Track savings captured and formulate a plan for realization of savings or reinvestment into other marketing areas -- Consider the usage of technology and/or service provider to improve control and overall management of the marketing categoryThis report is made available due to the following underwriters: HH Print Management and ProProcure. To download a complimentary copy of the report, please visit: http://www.aberdeen.com/link/sponsor.asp?cid=4132 About Aberdeen Group, a Harte-Hanks Company Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions. As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen http://www.aberdeen.com or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com.
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