SOURCE: Venmark International

Venmark International

February 23, 2011 09:06 ET

Marketing Products White Paper Explains Product Branding, Web Traffic and SEO Benefits of Publicity

WELLESLEY, MA--(Marketwire - February 23, 2011) - A new white paper that describes a major lesson from the recession about marketing products in challenging economic times is being offered by Venmark International. The firm's founder and author, publicist Steven M. Stroum has helped hundreds of companies publicize their products and services during the past 34 years.

Marketing Products: A Lesson from the Recession describes why a consistent product news release campaign is so effective when the economy is sluggish and why it should be continued in good economic times. The author cites how Steve Jobs used publicity to market the Macintosh computer and why his strategy was so successful. He also explains why marketing products using publicity improves a product's brand and why it enhances organic search engine results.

Given that "content is king" on the internet, Marketing Products: A Lesson from the Recession defines product publicity and explains that the key to preparing effective product news releases for media outlets is to convey how your products or services can solve problems. It is essential that news releases be written as a service to editors and not as product advertising disguised as news. The author has prepared nearly 15,000 news releases.

Marketing Products: A Lesson from the Recession is available at www.venmarkinternational.com

About the Author:

Steven M. Stroum is the founder and president of Venmark International, a product publicity firm in Wellesley, Massachusetts. In recognition for his expertise marketing products for hundreds of small businesses, he was appointed a member of the Massachusetts Small Business Task Force and also one of 18 Small Business Advisors to the Governor of Massachusetts. Mr. Stroum toured South Korea as an Ambassador for the International Rotary Foundation, was a member of the Norbert Weiner Forum at Tufts University to study the impact of technology on society, and was listed in "Who's Who in the East." Venmark International specializes in marketing products for all types of manufacturers and distributors through product publicity and has been recognized as a quality source of news by numerous media outlets. They are experts at getting widespread product news coverage in magazines, technical publications, and on the internet in websites and blogs.

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