SOURCE: Kelmscott Communications

Kelmscott Communications

June 12, 2012 17:30 ET

Marketing Report Reveals Top Five Trends for Companies Caught in Generational Shift

AURORA, IL--(Marketwire - Jun 12, 2012) - From social media to mobile technology, the digital age has changed key influencers for buyers and posed new challenges for marketers. That's why Aurora, Ill.-based Kelmscott Communications has compiled the Top 5 Factors in Buying Decisions for Companies Caught in the Generational Shift. This five-point, downloadable report is available free at

"There's a shift occurring right now in how people are making buying decisions. We're helping companies adapt. In fact, we've had to adapt ourselves," said Chuck Randazzo, Vice President at Kelmscott Communications. Founded in 1936, the company once focused primarily on printing and other offline marketing services. Now, it has completely renovated its suite of services to include data management, predictive analytics, e-business and multi-channel marketing. Randazzo adds that companies with greater longevity oftentimes find it more difficult to sort out the many potential communication channels.

The report identifies five major marketing trends aimed at marketers caught in the generational shift, a division among businesses launched by those from the Millennial generation (those ranging in age from young adult to about 30 years of age) and those long accustomed to traditional marketing tactics. Trends include the hyper-use of data intelligence, marketing's new DNA, the emerging shift of power to the customer, mobile technology, and the relevance of personal contact.

Kelmscott Communications cites seven contributing influencers to the shift: the rapid growth of Web 2.0-focused companies, social media marketing, increased use of mobile devices, new robust technology options that connect people to additional information, peer-to-peer networking, and a greater social consciousness.

About Kelmscott Communications
In business since 1936, Kelmscott Communications is a full-service marketing solutions provider with a wide range of capabilities that include: design, e-deployments, targeted mail, data management, online reporting, promotional products and traditional and large format printing. Through its proprietary Kelmscott Connect, the company combines robust production capabilities with a systematic approach to help multi-channel marketers achieve measureable results and enhanced value. The company is headquartered at 1665 Mallette Rd. in Aurora. To download the Top 5 Factors in Buying Decisions for Companies Caught in the Generational Shift, or call (630) 898-0800.

Contact Information

  • For more information, contact:
    Jacqueline Camacho-Ruiz
    JJR Marketing Consultants LLC
    Email Contact

    Subject Matter Expert: Marketing trends
    Chuck Randazzo
    Vice President
    Kelmscott Communications
    Email Contact