SOURCE: Amobee


May 26, 2016 05:50 ET

Marketing Technology Leader Launches Amobee Impact to Drive Consumer Engagement Rates

Lexus, PayPal and Red Bull Leverage Amobee's Award-Winning Mobile Solutions

LONDON, UNITED KINGDOM--(Marketwired - May 26, 2016) - Amobee, a global leader in marketing technology, has announced the launch of Amobee Impact, a new product suite featuring a range of mobile and cross device advertising formats which deliver unparalleled consumer engagement by using immersive, full-sensory ad formats and feature-driven experiences.

Key features include the Halo Takeover and Amobee's proprietary 3D ad unit technology. The Halo Takeover allows advertisers to reach consumers across three screens: mobile, tablet, and desktop, through a responsive, single ad creative. Amobee 3D can include the integration of social functionality and the ability to create a virtual fitting room or unique product experience across mobile and tablet, which will be of specific benefit to retail brands looking to advance their mobile advertising execution and achieve interactive brand uplift.

"Amobee Impact enables marketers to identify moments where they can build an emotional connection between a brand and consumer through sight, sound and motion to drive engagements," said Kim Reed Perell, President of Amobee. "The quality and scale of our expanded mobile solutions provide innovative formats that keep consumers interacting within the ad unit for extended periods of time driving the upper funnel conversions brands covet."

Additionally, brands can inform their creative and media strategy by leveraging real time and historical insights generated by Amobee Brand Intelligence technology, which analyses over 60 billion digital content engagements daily across the web, mobile, social and video.

"As programmatic continues to mature, marketers are refining the ways mobile creative can delight and inspire audiences once targeted. With Amobee Brand Intelligence we target and with Amobee Impact we engage. Together, these technologies power superior mobile experiences which contribute to increased mobile ad campaign effectiveness and scale," said David Barker, ‎SVP and Managing Director, EMEA Advertising Solutions at Amobee. "From initial conversations with some of our key partners in EMEA, we know that the Amobee Impact suite of products is exactly what is needed to take mobile marketing campaigns to new and exciting heights. An EMEA media-first campaign is already underway."

Lexus, PayPal and Red Bull are among Amobee's global clients that have utilised the company's mobile solutions for their digital campaigns.

Lexus increased their click-through-rate by 76% with Amobee Brand Intelligence activated 3D creative, driving audience engagement that converted to qualified traffic on

"Lexus' partnership with Amobee allowed us to engage luxury auto intenders and highlight the all-new 2015 Lexus IS performance features within content that was based on relevant, real time audience insights and trends. Amobee's advanced cinematic 3D creative delivered an immersive brand experience that engaged consumers and reflected Lexus' passion for innovation," said MaryJane Kroll, Lexus Media Manager.

Amobee Impact also includes personalised reporting and third-party validation to ensure brand safety, fraud prevention and added transparency.

Amobee is a global marketing technology company that provides data driven cross channel digital advertising solutions for agencies, brands and publishers. We serve key marketing channels display, video, email and social across all devices, and among a select group of companies globally with ads API integration for Facebook, Twitter, Instagram and Pinterest.

Amobee's patented Brand Intelligence technology analyses over 60 billion content engagements daily across the Web, mobile, social and video providing marketers with the ability to access 360 degree insights around a brand's entire digital footprint and activate advertising in real time on Amobee's cross-channel, cross-device platform. Amobee is wholly owned by Singtel, one of the largest telecommunications companies in Asia, with over 595 million mobile subscribers.

Amobee operates across North America, Europe, Middle East, Asia, and Australia.