SOURCE: MarketingProfs


December 10, 2009 10:00 ET

MarketingProfs Releases 'The State of Social Media Marketing' Report

This Quantitative Survey of 5,140 MarketingProfs Members Provides an in-Depth, Accurate and Complete Report on How Companies, Marketers and Consumers Are Engaging in Social Media

LOS ANGELES, CA--(Marketwire - December 10, 2009) - MarketingProfs, a trusted online resource for more than 350,000 professional marketers, announces the latest addition to their line of research publications, The State of Social Media Marketing.

MarketingProfs tapped into 5,140 MarketingProfs members that represent more than 40 industry verticals -- from Fortune 100 companies to individual consultants -- to determine, in an unbiased manner, how companies, marketers and consumers are truly and specifically engaging in and implementing social media programs. The State of Social Media Marketing survey results provide an in-depth look into:

-- Defining what is hype and what is fact;

-- Determining the true cost of social media (including salaries);

-- Establishing social media vehicle adoption rates;

-- Understanding how marketers use social media tactics and establish benchmarks;

-- Discovering how marketers are measuring social media;

-- Identifying productive social media strategies; and

-- Recognizing cultural and personality characteristics that are tied to successful social media engagement.

The State of Social Media Marketing report is more than 240-pages and is organized into three major sections: what companies are doing, what individual marketers are doing and what consumers are doing. Some top-line trends include:

-- Nearly half of the marketers surveyed reported that their company maintains a corporate profile on one or more social media networks. Among that half, Facebook, Twitter and LinkedIn (in that order) were the most popular.

-- Despite consumer usage of social media decreasing with age, usage of social media for work purposes actually increases with age among the marketers in the study.

-- Only 15% of social media marketers report that their blogging, posting or networking responsibilities are included in their job descriptions, yet more than 50% of marketers indicate that they use social media for work purposes.

-- Email and traditional PR are still the most-used forms of "earned" media, with more than twice as much use as blogs or viral videos.

-- The most-used tactic among Twitter-using marketers is to broadcast links in the hopes of driving traffic, yet the most successful use of Twitter for marketing purposes is monitoring for real-time PR problems.

-- Most marketers report that their measurement of return on investment (ROI) for their participation in social media is mediocre or average. However, over half are using some form of tracking.

"Our findings have clearly shown that the way information digitally travels has fundamentally changed marketing from a media perspective," said Roy Young, President, MarketingProfs. "Simply, marketers need to be engaged where their audiences are participating in order to effectively and efficiently reach them."

The State of Social Media Marketing is priced at $599.00. MarketingProfs Premium and Premium Plus members receive a 40% discount ($359.00). Included with The State of Social Media Marketing is a Microsoft® PowerPoint® file of all of the charts, making them easy to use for reports, presentations, newsletters and blogs.

To learn more about or purchase The State of Social Media Marketing, please visit:

About MarketingProfs

MarketingProfs is a rich and trusted resource that offers actionable know-how regarding marketing applications of Facebook, Twitter, and other social media tools along with coverage of more traditional marketing topics, such as lead generation and email marketing. The MarketingProfs team is committed to helping you market your products and services smarter. Entrepreneurs, small-business owners and marketers in the world's largest corporations make up our more than 350,000 members. Our library of more than 3,000 articles, online seminars, conferences, discussion forum, and special reports deliver the tools, templates, and tactics you need to quickly turn even the toughest marketing challenge into your own marketing success story.

Contact Information

  • Media Contact:
    Anne Yastremski
    Director of Membership


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