SOURCE: Omniture, Inc.

Omniture, Inc.

February 18, 2009 07:45 ET

MarketingSherpa Parent, MECLABS Group, Selects the Omniture Online Marketing Suite™

Leading Online Marketing Company Will Leverage Omniture for Advanced Online Analytics and Marketing Optimization

OREM, UT--(Marketwire - February 18, 2009) - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that MECLABS Group, the parent company of MarketingSherpa, MarketingExperiments and InTouch, will leverage the power of the Omniture Online Marketing Suite across its three properties. The Omniture Online Marketing Suite, announced today, is a comprehensive offering empowering marketers to use customer insight to optimize interaction across all online channels. MECLABS will deploy Omniture SiteCatalyst®, Discover®, Test&Target™ and SiteSearch™.

"We pride ourselves in being the trailblazers of marketing science and in order to maintain our competitive leadership within the marketplace, we've partnered with Omniture, the leader in online marketing optimization software," said Jeanne Hopkins, CMO at MECLABS. "Omniture's real-time analytics and robust optimization solutions will help us increase the productivity of our marketing organization and respond more effectively to our increasingly sophisticated customer requirements."

The MECLABS companies selected the Omniture Online Marketing Suite in order to simplify and enhance online marketing efforts. SiteCatalyst and Discover will provide actionable, real-time analytics and data segmentation. SiteSearch will enable a more dynamic and relevant onsite search experience. Lastly, Test&Target will allow for fluid and advanced testing and behavioral targeting functionality and will help the organization automatically present relevant content to site visitors and subscribers. MarketingExperiments will also use Test&Target on behalf of a select group of its research partners, which have included The New York Times, and Car & Driver, to test and target research content to appropriate site visitors in order to help increase online subscription rates.

"We believe it is strong validation for our technology and strategic direction that these leaders in marketing practices realize the power of the Omniture Online Marketing Suite to help them take their marketing to a new level," said Chris Harrington, president of worldwide sales and client services at Omniture. "MECLABS companies, including MarketingSherpa, MarketingExperiments and InTouch, play a vital role in educating marketers around the world on the importance of measurement, analysis and other initiatives that provide a return on marketing investment."

MarketingSherpa and MarketingExperiments conduct cutting-edge research about marketing tactics such as online video ads, search marketing and A/B email tests and publish related research papers and case studies to help organizations optimize their online marketing campaigns. InTouch, a B2B lead-generation arm, helps develop marketing content for customers while helping them nurture incoming leads.

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's more than 5,100 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to our customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks described in Omniture's quarterly report on Form 10-Q for the period ended September 30, 2008, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our Web site at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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