SOURCE: MarketLink Services

MarketLink Services

June 17, 2009 10:00 ET

MarketLink Services Signs Partnership With Alvarion to Collaborate on U.S. Channel

New Partnership Will Help Alvarion Expand Into Enterprise, Education and Government Channels

NOVI, MI--(Marketwire - June 17, 2009) - MarketLink Services, a leading provider of outsourced marketing and sales services, today announced that it is partnering with Alvarion to focus on enterprise, education and government channels for broadband wireless products.

This new partnership with MarketLink Services will enable Alvarion to expand its reach with certain segments in U.S. and engage with leading VARs, distributors and national resellers.

"MarketLink is very excited to work with Alvarion on this project. We have extensive experience in the wireless space and have built several successful wireless channels," said Dan Dempsey, MarketLink President and CEO. "Alvarion provides the best technology solutions we have tested, and is poised to grab significant market share in the municipality, education and commercial space. Leveraging MarketLink's experience and infrastructure, we have the resources to immediately deploy a dedicated sales and marketing campaign for Alvarion. Engaging the MarketLink resellers and its comprehensive end-user base provides Alvarion with a significant advantage over the competition."

About MarketLink Services

MarketLink Services has provided channel development, sales and marketing solutions for many start-ups, SME's and leading high-tech companies since 1997. Drawing on our vast experience and key relationships in the industry, MarketLink customizes sales, marketing and distribution plans for effective penetration into desired markets. We have built our success upon delivering measurable results for clients through targeted, strategic campaigns to achieve market dominance. The depth and breadth of experience in the MarketLink team enables us to deliver services that bridge the gap between manufacturer, reseller and consumer (www.marketlinkservices.com).

About Alvarion

Alvarion (NASDAQ: ALVR) is the largest WiMAX pure-player with the most extensive WiMAX customer base and over 250 commercial deployments around the globe. Committed to growing the WiMAX market, the company offers solutions for a wide range of frequency bands supporting a variety of business cases. Through its OPEN WiMAX strategy, superior IP and OFDMA know-how, and ability to deploy end-to-end turnkey WiMAX projects, Alvarion is shaping the new wireless broadband experience (www.alvarion.com).

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