SOURCE: MarketLive, Inc.

MarketLive, Inc.

September 05, 2014 08:15 ET

MarketLive Announces Re-Launch of Sport Chalet Online Store

Impressive Growth the Result of Sport Chalet Strategy and Cross Channel Integration

PETALUMA, CA--(Marketwired - Sep 5, 2014) - MarketLive, the leading provider of e-commerce technology for high-growth merchants, today announced that retailer and sporting goods brand Sport Chalet has successfully re-launched its new website on MarketLive's Total Commerce technology platform.

Sport Chalet's online business had already been experiencing healthy gains. However, despite impressive year-over-year sales growth, Sport Chalet recognized that the rapidly evolving expectations of today's omni-channel customer required a radical re-envisioning of the online experience. With the re-launch, Sport Chalet has created an online experience that not only supports the growth of the brand, but delivers in the digital space the engagement, empowerment and commitment to individualized service already on display in-store. With the re-launch, Sport Chalet is setting out to capitalize on the growth of the Sport Chalet brand, as well as to achieve its goals of constantly improving their ability to fuse in-store engagement with online and mobile tools for every customer served.

Sport Chalet has partnered with MarketLive to launch a site which demonstrates the full breadth and depth of the out-of-the-box state of the Total Commerce platform. The new site is the next significant step toward the ability to reach customers via a variety of channels, all leveraging the functionality of the MarketLive platform. The re-launch included a complete redesign of the site, incorporation of features such as Find in Store, gift cards and creation of a community section that integrates customer stories, pictures, and experiences.

"MarketLive is more than an eCommerce Website Development Solution," says Craig Levra, CEO, Sport Chalet. "They build Online Businesses. Sport Chalet asked MarketLive to partner in creating a Total Commerce website which engaged, facilitated and served the customer in every way technologically possible. The result is a massive step forward for the Sport Chalet online athlete in experience and shopping ease, due in no small part to the strategic, creative and technical expertise MarketLive contributed!"

"The new website is an exciting step forward for Sport Chalet," said Ken Burke, founder and CEO of MarketLive. "Their expertise in the combination of retail, eCommerce and technology make them an ideal customer. They constantly innovate and push the boundaries while also using our out of box feature set to its fullest potential. New features, such as the 'Explore Your Community' section, will help Sport Chalet increase growth and deeply engage their customers."

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About MarketLive
Since 1995, MarketLive, Inc., has been the leading provider of e-commerce technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® Customer Driven Commerce technology and services solution integrates commerce across all channels, enabling merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates.

The MarketLive platform is the most retail-targeted, fully featured, customizable e-commerce solution on the market today. MarketLive powers many successful retail e-commerce sites, including Armani Exchange, Party City, Perricone MD, Sport Chalet, Sundance, Helzberg Diamonds, John Deere, Title Nine, Intermix and others.

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