SOURCE: MarketLive


August 20, 2015 08:15 ET

MarketLive Embeds MyBuys to Help Retailers Attract Customers With the Right Offer at the Right Time on the Right Device

Deepens Strategic Partnership in 'ML Connect' Program; Reduces Time-to-Market and Removes the Cost of Integration Complexity

PETALUMA, CA--(Marketwired - Aug 20, 2015) - MarketLive, the e-commerce technology platform for fast-growing retailers, and MyBuys, the leader in multi-channel marketing and personalization, today announced the integration of MyBuys directly into MarketLive's commerce technology stack. 

As part of the ML Connect Program, MyBuys has been integrated into the MarketLive Administration system providing merchants the flexibility to place MyBuys recommendation zones anywhere on their site and add product recommendation and real-time targeting with just the click of a button. The integration also leverages the MarketLive Responsive Commerce Platform allowing a seamless, personalized experience across any device that a customer may use.

MyBuys, who recently merged with Magnetic, builds deep profiles based on each individual shopper's behavior, and then uses a patented portfolio of algorithms and real-time optimization to deliver the most relevant recommendations. This unique combination helps marketers prospect, acquire, convert and reactivate customers across a variety of channels all on a single platform and in real-time. 

Gartner's Digital Commerce report predicts that by 2018, 'organizations that have fully invested in all types of online personalization will outsell companies that have not by more than 30%.' 1

"Personalization is an important strategic imperative for any merchant to succeed in the market today. A full 53% of shoppers surveyed say they purchase more from retailers who suggest products based on browsing or purchase behavior," 2 said Ken Burke, founder and CEO of MarketLive Inc. "And, MarketLive is the only e-commerce technology platform to deliver such robust personalization out-of-the-box, providing retailers great value and speed to market. We are thrilled to partner with MyBuys on this important strategic imperative."

"People engage more when they see messages, products and offers that are personally relevant," said Chip Overstreet, SVP of Business Development at MyBuys. "With our integration into MarketLive, retailers are able to collect enormous amounts of shopping behavior information and purchase data, both on- and off-line, and use this to create these engaging experiences. Together, we make personalization easy and effective, and help retailers drive increased revenues."

As a strategic partner in MarketLive's 'ML Connect' program, MyBuys' technology is now pre-integrated and available to all MarketLive customers on version 15.1 of the award-winning commerce platform.

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About MarketLive
Since 1995, MarketLive, Inc., has been the leading provider of e-commerce technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® Customer Driven Commerce technology and services solution integrates commerce across all channels, enabling merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates.

The MarketLive platform is the most retail-targeted, fully featured, customizable Total Commerce solution on the market today. MarketLive powers many successful retail e-commerce sites, including Armani Exchange, Party City, Perricone MD, Sport Chalet, Sundance, Helzberg Diamonds, John Deere, Title Nine, Intermix and others.

About MyBuys
MyBuys provides coordinated personalization solutions for display ads, email, websites and mobile devices to retailers, brands and agencies. We automate and deliver billions of targeted offers each day using their Active Shopper Database comprised of the behaviors and purchase intent of 250 million consumers. MyBuys has been named the top provider of personalization solutions to the IR500 six years running, and through its merger with Magnetic, the united company will enable marketers to connect with people by creating a single, comprehensive view of their purchase journey across devices, channels, and buying stages. Visit for more information.

For more information, visit

1 Gartner Digital Commerce Vendor Guide 2015
2 MyBuys 7th Annual Consumer Personalization Survey

Contact Information

  • Media Contact:
    Renee Newby Friedman
    Rocket Science PR, for MarketLive
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