SOURCE: MarketLive


October 11, 2010 12:34 ET

MarketLive Founder and Chairman Ken Burke to Reveal Profitable Social Networking Strategies for Retailers at the DMA 2010 Conference & Exhibition

Session to Give Retailers Up-to-Date Market Research, New Strategies, and Actionable Tactics to Increase Revenues and Strengthen Customer Loyalty With Social Networking

SAN FRANCISCO, CA--(Marketwire - October 11, 2010) -  DMA 2010 -- MarketLive, Inc., the leader in eCommerce software and solutions, today announced that Ken Burke, Founder and Chairman, will speak about leveraging social networking to increase revenues and strengthen customer loyalty for online retailers at the Direct Marketing Association's DMA 2010 Conference & Exhibition. Taking place October 9 - 14, 2010 at the Moscone Convention Center in San Francisco, DMA is the global event for integrated marketing and multichannel integration for every retailer.

Burke said, "It is an honor to be invited back to DMA 2010. Since last year, the eCommerce opportunities related to social networking have increased exponentially. I am excited to explore the possibilities brought by this new medium with retailers and share the latest research, newest trends, best strategies, and customer-proven techniques that will increase sales and strengthen customer loyalty."

"DMA2010 will feature hundreds of educational sessions, roundtables, forums, and case studies led by the best and brightest the marketing and media communities," said Paul A. McDonnough, DMA vice president, conferences and events. "We're proud to have MarketLive be part of such an important event."

Session Information
Driving eCommerce Sales and Loyalty Through Social Marketing
Date: Monday Oct. 11, 2010
Time: 11:15 a.m. - 12:15 p.m.
Room: 120 (lower level)
Abstract: Much has been written about the phenomena of sites such as YouTube, Facebook, and Twitter -- but what does social networking really mean for online merchants and marketers? This session examines the fundamental challenges to traditional marketing posed by social networking technologies, and translates key actionable strategies and tactics to drive sales, loyalty, and brand recognition in eCommerce.

By attending this session, attendees will learn how to:

  • Employ social networking to boost loyalty and retail sales
  • Discover how to tap into your customer base for product input and community feedback
  • Determine how to leverage popular social networking sites like YouTube and Facebook to boost brand recognition

For more information about DMA 2010 and Ken Burke's session, please visit:

About MarketLive
Since 1995, MarketLive, Inc. ( has provided enterprise-class eCommerce retail technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® eCommerce Suite and MarketLive's best practices-based Intelligent Selling® methodology enable merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates. The MarketLive platform is the most retail-targeted, fully featured, customizable eCommerce solution on the market today. MarketLive powers successful retail eCommerce sites, including Peruvian Connection, Learning Resources, Sports Chalet, Vanity Shops, Gaiam, Helzberg, Party City, Armani/Exchange, and many others.

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About DMA2010 Conference & Exhibition
The DMA2010 Annual Conference & Exhibition is the world's largest gathering of cross-media/channel marketing professionals. DMA2010, which will be held October 9-14 in San Francisco, will feature keynote presentations, educational sessions, roundtables, case studies, white papers, and research reports. DMA2010's exhibit hall will feature hundreds of exhibiting companies. For additional information, or to register for the six-day multichannel marketing event of the year, please visit For information about DMA2010 exhibition and sponsorship opportunities, please contact Donna LoPorto at 212.790.1468 or

About Direct Marketing Association (DMA)
The Direct Marketing Association ( is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents companies from dozens of vertical industries in the US and 48 other nations, including nearly half of the Fortune 100 companies, as well as nonprofit organizations.

In 2009, marketers -- commercial and nonprofit -- spent $149.3 billion on direct marketing, which accounted for 54.3% of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures generated approximately $1.783 trillion in incremental sales. In 2009, direct marketing accounted for 8.3% of total US gross domestic product. Also in 2009, there were 1.4 million direct marketing employees in the US. Their collective sales efforts directly supported 8.4 million other jobs, accounting for a total of 9.9 million US jobs.

Contact Information

  • Contact:
    Kelli Tejada
    MarketLive, Inc.
    Email Contact