SOURCE: MarketLive


October 20, 2009 08:00 ET

MarketLive Founder and Chairman, Ken Burke, to Speak About Social Networking in Retail at DMA 2009 Conference and Exhibition

Presentation Will Give Retailers Recent Market Research, Actionable Strategies, and Effective Tactics to Increase eCommerce Sales and Strengthen Customer Loyalty

SAN DIEGO, CA--(Marketwire - October 20, 2009) - DMA 2009 -- MarketLive, Inc. (, the leading eCommerce platform and services provider for mid-market specialty retailers, today announced Ken Burke, Founder and Chairman, will speak to attendees at the DMA 2009 Conference and Exhibition about the use social networking to increase eCommerce sales and strengthen customer loyalty. Taking place October 17-22, 2009 at the San Diego Convention Center, DMA is the global event for integrated marketing and the much-needed multichannel integration aid for every marketer.

Ken Burke said, "Integrated marketers preparing for the holiday season won't want to miss this session on social networking. During the presentation retailers will receive MarketLive's latest research, hear proven strategies, and learn effective tactics that will increase eCommerce sales and strengthen customer loyalty."

Session Information

Title: Using Social Networking to Drive E-Commerce Sales and Loyalty

Abstract: Much has been written about the phenomena of sites such as YouTube, Second Life, and MySpace -- but what do these groundbreaking technologies really mean for online merchants and marketers? This session examines the fundamental challenges to traditional marketing posed by social networking technologies, and translates key social networking concepts to drive sales, loyalty, and brand recognition in the e-commerce sphere.

Learning Points:

 -- Employ social networking to boost loyalty and retail sales
 -- Discover how to tap into your customer base for product input and
    community feedback
 -- Determine how to leverage popular social networking sites like
    YouTube and MySpace to boost brand recognition

Date: October 20, 2009
Time: 11:15 AM - 12:15 PM

For more information about DMA 2009 and Ken Burke's session, please visit:

About MarketLive

Since 1995, MarketLive, Inc. ( has provided enterprise-class eCommerce retail technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® eCommerce Suite and MarketLive's best practices-based Intelligent Selling® methodology enable merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates. The MarketLive platform is the most retail-targeted, fully featured, customizable eCommerce solution on the market today. MarketLive powers successful retail eCommerce sites, including Peruvian Connection, Bon-Ton Stores, Sports Chalet, Design Toscano, Gaiam, Greatland, Party City and many others.

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