SOURCE: MarketLive, Inc.

MarketLive, Inc.

December 04, 2013 08:05 ET

MarketLive Holiday Shopping Index Highlights 50% Revenue Growth From Thanksgiving Through Cyber Monday

Sales for Customers Increase More Than Double the National Average

PETALUMA, CA--(Marketwired - Dec 4, 2013) - MarketLive, the leading Total Commerce platform for high-growth merchants, today revealed early holiday retail performance across its customer base. MarketLive's customers soundly beat industry records for the five day period from Thanksgiving through Cyber Monday. 

MarketLive's customers grew revenues an average of 50% during the five day period from Thanksgiving to Cyber Monday, more than double the 22% industry performance reported by comScore. Performance on Cyber Monday was equally impressive, as MarketLive's Holiday Shopping Index customers increased revenues an average of 53% on Cyber Monday -- a growth rate almost three times higher than the industry 19 percent average for Cyber Monday as reported by comScore. MarketLive customers also experienced exceptional growth on Thanksgiving and Black Friday. Thanksgiving sales were up 54% year over year and Black Friday sales were up 73% year over year.

"We are extremely pleased with these early holiday results for our customers, who set some all-time revenue growth records this weekend," said Ken Burke, founder and CEO of MarketLive, Inc. "We work year around to make sure our customers are utilizing the latest technology and industry best practices to drive sales and conversions. We spent months with our customers strategizing and planning for this holiday season and it looks like it is paying off for them." 

In addition to revenue growth, a summary of results from the MarketLive Holiday Shopping Index are included below:

  Thanksgiving Black Friday Cyber Monday
Revenue 53.5% increase 73.3% increase 52.9% increase
Website Visits 24.6% increase 44.6% increase 36.2% increase
Conversion Rate 18.0% increase 17.1% increase 5.2% increase
Add-to-Cart Rate 13.0% increase 12.6% increase 2.7% increase
Cart Abandonment 4.9% lower 7.7% lower 5.0% lower

MarketLive will continue to report retail results weekly until the end of the year. Interested media may request a copy of MarketLive's daily Performance Index reports by contacting Renee Newby at renee@rocketscience.com or by calling +1 415 464 8110 x213.

Connect with MarketLive

About MarketLive
Since 1995, MarketLive, Inc., has been the leading provider of eCommerce technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® eCommerce Suite and MarketLive's best practices-based Intelligent Selling® methodology enable merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates.

The MarketLive platform is the most retail-targeted, fully featured, customizable eCommerce solution on the market today. MarketLive powers many successful retail eCommerce sites, including Armani Exchange, Party City, Perricone MD, Sport Chalet, Sundance, Helzberg, John Deere, Title Nine, Intermix and others.

For more information, visit www.marketlive.com.

Contact Information

  • Media Contact:
    Renee Newby
    Rocket Science PR, for MarketLive
    Office: +1 415 464 8110x213
    Mobile: +1 757 651 6554
    Email: Email Contact