SOURCE: MarketLive


August 20, 2012 10:00 ET

MarketLive Hosts Free Webinar: Optimizing Mobile for mCommerce 2.0

Attendees Will Learn the Latest Strategies and Tactics for Optimizing Mobile This Holiday Season and Receive Free White Paper

PETALUMA, CA--(Marketwire - Aug 20, 2012) - MarketLive, Inc., the leading provider of enterprise-class eCommerce technology and services, today announced it will be hosting a free webinar, "Optimizing Mobile for mCommerce 2.0." The webinar takes place on Wednesday, August 22nd at 10:00 am PDT / 1:00 pm EDT. Attendees will receive a free copy of MarketLive's upcoming whitepaper, Optimized Commerce: Mobile.

With mobile usage continuing to soar, consumers are turning to their smartphones not just for shopping, but also for researching items for future in-store or at-home purchases. It's more crucial than ever that merchants expand the mobile sites beyond the simple stripped down version and advance to "mCommerce 2.0."

With shoppers constantly on the move, they expect a seamless experience across multiple channels and devices with mobile connecting all touchpoints. Consumers are not only purchasing on their mobile devices, they are also shopping on their mobile devices but purchasing elsewhere. In this informative webinar, attendees will explore how to create effective and relevant mobile offerings to connect with customers and win sales.

MarketLive founder and chairman, Ken Burke, will discuss why it's critical to provide a robust mobile shopping experience that offers shoppers a variety of ways to search and find products. He will also share strategies and tactics for engaging mobile shoppers and how to devise a mCommerce 2.0 plan that includes:

  • The must haves every merchant needs to implement

  • Knowing your audience

  • Why mobile is now critical to holiday success and beyond

  • How to overcome shoppers' top concern about mobile purchasing -- privacy and security

  • The emerging world of tablet commerce and what it means for your business

To register for the free webinar, click here

About MarketLive
Since 1995, MarketLive, Inc. ( has provided enterprise-class eCommerce retail technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® eCommerce Suite and MarketLive's best practices-based Intelligent Selling® methodology enable merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates. The MarketLive platform is the most retail-targeted, fully featured, customizable eCommerce solution on the market today. MarketLive powers successful retail eCommerce sites, including Peruvian Connection, Learning Resources, Sports Chalet, Vanity Shops, Gaiam, Helzberg, and Party City, Armani/Exchange, and many others.

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