SOURCE: MarketLive, Inc.

April 25, 2005 20:12 ET

MarketLive, Inc. Names Robert Honeycutt Company President

Industry Veteran to Lead Organization Through Company's Next Phase of Growth

PETALUMA, CA -- (MARKET WIRE) -- April 25, 2005 -- MarketLive, Inc. (, the leading developer of e-commerce technology and services for Intelligent Selling® on the Web, announced today that Robert Honeycutt has been appointed company President and Chief Operating Officer.

In this position, Honeycutt will be responsible for all internally focused corporate functions including product development, client services, all IT and hosting services, finance, and operations. He will play an important role in managing the cross-divisional functions and executing the company's strategy and vision. Honeycutt will report directly to Ken Burke, CEO of MarketLive, Inc.

Robert Honeycutt brings over 15 years of management experience in investment banking and executive leadership. He was recruited by MarketLive, Inc. in 2004 to help guide the company during an extended period of growth after a significant investment by Sequoia Capital. Joining in June 2004 as COO, Robert has managed the company through an extraordinary infrastructure ramp-up, expanding the company's functional capabilities and recruiting a staff of industry veterans. Recent staff additions include Mark Wolf, Chief Financial Officer, and San Mai, VP Product Management. Mark Wolf has held CFO positions at both public and private companies. His experience includes Chief Financial Officer of Inference Corporation, in which he managed all aspects of financial growth and the firm's IPO. San Mai, tapped to lead MarketLive® product management, brings 15 years of experience building enterprise applications and e-commerce systems most recently at Inktomi and Netscape Communications.

Most recently, Robert Honeycutt was Chief Operating Officer for leading financial risk management software developer Barra, Inc. He was responsible for all day-to-day operations, and played a key strategic role in transforming the company from a consultancy to a product company. During his tenure, Barra was included on the prestigious Forbes Top 200 list of small companies five years in a row. Robert also founded Equiglobe, a consultancy dedicated to helping young companies position themselves internally and externally for fast, stable growth, and has served as CEO and President of Buylink Corporation, as CEO and Director of, and as Vice President, Corporate Finance at Hambrecht & Quist.

"Robert Honeycutt is a proven executive leader with years of experience successfully leading companies through rapid growth," said Ken Burke, CEO of MarketLive, Inc. "As MarketLive continues to lead and define e-commerce for Online Retail, Robert will play a key role in creating the success metrics that enable MarketLive, Inc. to continually offer outstanding, leading-edge technologies and services."

About MarketLive, Inc.:

MarketLive ( is a nationally recognized e-commerce technology company serving the catalog, direct marketing, retail, and manufacturing industries. The MarketLive® product is the company's enterprise-class Java™-based e-commerce application built specifically to address the need for a powerful, effective online e-commerce merchandising engine.

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