SOURCE: MarketLive

May 02, 2005 13:51 ET

MarketLive, Inc. Teams With CommercialWare for Multi-Channel Retail Success

PETALUMA, CA -- (MARKET WIRE) -- May 2, 2005 -- MarketLive, Inc. (, the leading developer of e-commerce technology and services for Intelligent Selling® on the Web, joins CommercialWare today at its annual user conference in Ojai, California, to offer insights to client success with multi-channel retail. MarketLive CEO Ken Burke will be speaking at today's event.

The MarketLive e-commerce platform combined with CommercialWare's backend system is used by MarketLive clients for cross-channel inventory management, call center management, and fulfillment. MarketLive's product platform strategy to enable best of breed third party integration has created a success model for retailers. Multi-channel retailers are challenged with the need for highly flexible, best in class merchandising capabilities as offered in MarketLive® v4 combined with a cross-channel inventory management system. Many MarketLive clients have chosen to extend the MarketLive platform to use CommercialWare's cross-channel functions including: Appleseed's, Sundance Catalog, Petals, Highlights for Children, and Altheta.

Appleseed's, a multichannel retailer of specialty apparel, engages with customers through its catalogs, website (, and retail stores. The Appleseed's customer expects the highest levels of attentive and personal customer service and can shop online, via catalog, or in store with a merchandising experience that is seamlessly reflective of the brand. When Appleseed's decided to improve its e-commerce system -- to meet and exceed customer expectations online and through catalog and retail channels -- it selected the MarketLive platform.

"The MarketLive platform provides us with a highly administrable merchandising engine that enables Appleseed's great flexibility with online product displays and marketing campaigns," said Jayne Pendergast, CIO of Appleseed's. "The platform has also enabled us to integrate with the CommercialWare backend to manage catalog orders, fulfillment, and call center."

"As the MarketLive® platform evolves, we are committed to offering best of breed technology integration to support multi-channel retailers," said Ken Burke, CEO at MarketLive, Inc. "CommercialWare has been adopted by a number of our clients to successfully handle the order management challenges that are a natural byproduct of cross channel selling."

About MarketLive, Inc.:

MarketLive ( is a nationally recognized e-commerce technology company serving the catalog, direct marketing, retail, and manufacturing industries. The MarketLive® product is the company's enterprise-class Java™-based e-commerce application built specifically to address the need for a powerful, effective online e-commerce merchandising engine.

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