SOURCE: MarketLive, Inc.

MarketLive, Inc.

July 29, 2014 08:15 ET

MarketLive Integrates Login and Pay With Amazon in Online Shopping Cart

Enables Rapid Checkout for Shoppers

PETALUMA, CA--(Marketwired - Jul 29, 2014) - MarketLive, the leading Total Commerce platform for high-growth merchants, today announced a strategic agreement with Amazon Payments, offering the ability for MarketLive merchants to help streamline the login and checkout process and increase conversion numbers. 

The integration of Login and Pay with Amazon with the MarketLive platform allows shoppers on MarketLive merchant shopping sites to leverage their existing Amazon account to quickly login and select their shipping and payment information that they use for Amazon. By making this option available to customers, merchants can help reduce the cart abandonment rate and provide an additional option for their customers to finish the transaction. This functionality is especially valuable for those using mobile devices where reducing any data entry points can improve conversions.

MarketLive customers who have already implemented the Login and Pay with Amazon integration have seen rapid and impressive returns. For example, a leading apparel brand implemented the Amazon Payments integration in Fall, 2013. Within a month's timeframe, they saw an increase to 24% of their payments going through Amazon Payments, helping with cross device shopping and ease of checkout.

"As part of our philosophy of Customer Driven Commerce, which puts the customer and their experience at the center of everything we do, MarketLive is committed to constantly improving and optimizing the shopping experience," explains Ken Burke, Founder and CEO of MarketLive. "We are tightly integrating Amazon's streamlined payment capabilities into our platform so merchants can implement them quickly and start seeing immediate results."

The MarketLive Amazon Payments integration will be available for MarketLive merchants in Q3 this year.

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About MarketLive
Since 1995, MarketLive, Inc., has been a leading provider of e-commerce technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® Customer Driven Commerce technology and services solution integrates commerce across all channels, enabling merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates.

The MarketLive platform is the most retail-targeted, fully featured, customizable e-commerce solution on the market today. MarketLive powers many successful retail e-commerce sites, including Armani Exchange, Party City, Perricone MD, Sport Chalet, Sundance, Helzberg Diamonds, John Deere, Title Nine, Intermix and others.

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