SOURCE: MarketLive

MarketLive

May 04, 2009 13:28 ET

MarketLive Intelligent Commerce Platform Profiled in Aberdeen Group's Analyst Insight

Report Highlights the Strengths of MarketLive Commerce-as-a-Service™ Delivery Model as 65% of Mid-Market Retailers Trend Toward Managed eCommerce Software and Service Solutions

PETALUMA, CA--(Marketwire - May 4, 2009) - MarketLive, Inc., a leading eCommerce software and service provider for mid-sized specialty retailers, today announced the availability of a new Aberdeen Analyst Insight profiling the benefits of MarketLive's unique Commerce-as-a-Service™ delivery model for its Intelligent Commerce Platform and Intelligent Commerce Solutions. Citing Aberdeen research, the report states that 65% of retailers identified hosted software as a priority, with many retailers who leverage hosted solutions experiencing a reduction in operating costs by as much as 14.5%.

Sahir Anand, research director of Aberdeen's retail practice, quoted the report: "The average mid-sized retailer is generally the right fit for an eCommerce platform that is part of a managed services strategy, from both a pricing and implementation standpoint. MarketLive is able to offer their customers this easy to use solution with the flexibility of a customized site."

The Aberdeen Insight also highlights how retailers can expand eCommerce functionality through outsourced business processes that drive revenue and shopper satisfaction such as site analytics, personalization capabilities, email marketing, site search, SEO/SEM and other services. The report highlights MarketLive's extensive partnership network and discusses the benefits of MarketLive's Intelligent Commerce Solutions offerings.

According to Aberdeen data, 69% of mid-sized retailers have identified the need to reduce internal IT costs as a driving factor in their adoption of hosted software infrastructure such as MarketLive Intelligent Commerce.

MarketLive customer Gaiam (www.gaiam.com), cited in the report, commented on the cost savings, improvements in business performance and efficiency made possible on the MarketLive platform. Gaiam, a customer of MarketLive since 2007, has experienced business-class reliability and uptime as well as site performance improvements of nearly 2x on MarketLive. Additionally, since launching their site, Gaiam has experienced a 10% increase in conversion and a 7.6% reduction in cart abandonment due to the use of Intelligent Selling best practices, which are employed by Gaiam marketing professionals as they manage, market and optimize their site.

Aberdeen analyst Sahir Anand and MarketLive founder and Chairman, Ken Burke, will explore money saving, results-oriented business services including the strategic use of site analytics, SEO/SEM, and email marketing in a free webinar to be held later this month. The webinar, "Strategic Use of Outsourced Business Services for Optimal Retail Success," will be held on May 27, 2009 at 10:00 a.m. Pacific time. Register at: www.marketlive.com/outsource. Attendees will receive a free copy of the Aberdeen Analyst Insight on MarketLive Commerce as a Service.

"MarketLive Intelligent Commerce, the industry's only Commerce-as-a-Service offering, is a cost-effective yet powerful platform for mid-market retailers," said Mark Pierce, CEO of MarketLive. "This report validates MarketLive's approach to delivering the technology and services retailers need. In the webinar scheduled for later this month, we'll offer insightful strategies and outline unique services that will help retailers improve eCommerce results even in these challenging times."

About MarketLive

Since 1995, MarketLive, Inc. (www.marketlive.com) has provided enterprise-class eCommerce retail technology and services. In use by over 100 mid-market retailers, MarketLive is essential in implementing and operating successful eCommerce sites for these retailers. The extensible, scalable MarketLive® Intelligent Commerce Platform is the industry's first Commerce-as-a-Service™ offering, and is built on the proven best practices-based Intelligent Selling methodology. It enables merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates. MarketLive is the most effective, fully featured, customizable eCommerce solution on the market today. MarketLive powers successful retail eCommerce sites including Peruvian Connection, Bon-Ton Stores, Sport Chalet, Title Nine, Gaiam, Intermix, Sur La Table, French Toast and many others.

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