SOURCE: MarketLive


December 07, 2010 11:38 ET

MarketLive Intelligent Commerce Platform Verified by FitForCommerce

Certification by Qualified FitForCommerce Analyst Sets MarketLive Apart From Other Vendors and Reinforces Strengths of the Company's eCommerce Platform

PETALUMA, CA--(Marketwire - December 7, 2010) - MarketLive, Inc., the leader in eCommerce software and solutions, today announced its MarketLive Intelligent Commerce Platform is one of the first eCommerce platform solutions to be verified by FitForCommerce, a leading eCommerce consultancy. A certified analyst who reviews claims and proof points for more than 100 pre-defined features and capabilities that are important to eCommerce retailers awards the certification only to retail technology vendors whose products pass a strict evaluation process. The FitForCommerce verification has become a widely recognized, industry-standard evaluation method for eCommerce technology.

"To assist retailers in selecting the best retail solutions, we thoroughly evaluate, test, and measure a variety of technologies against very high and consistent standards," said Bernardine Wu, CEO of FitForCommerce. "With the FitForCommerce verification, online merchants can understand feature level capabilities and proof points to be confident in selecting a critical eCommerce solution such as MarketLive's eCommerce platform."

Mark Pierce, Chief Executive Officer of MarketLive, commented: "By providing transparency and access to solutions that meet or exceed clearly defined industry standards, the FitForCommerce verification process is helping retailers sort the wheat from the chaff. We are thrilled to be among the first eCommerce platform providers to be verified by FitForCommerce."

The MarketLive Intelligent Commerce Platform leads the industry in performance, functionality, and ease of administration by offering the features, built-in best practices, and flexibility required by today's online retailers. The platform comprises powerful eCommerce software, a highly-reliable and scalable IT infrastructure, and the ability to easily integrate third-party and custom-built features. The end result is a rich experience across all customer touchpoints including websites, smartphones, email, and customer service interactions.

About FitForCommerce
Sixty-seven percent of eCommerce projects end in failure due to poor planning or choice in solution. Working to bring that percentage down on a case-by-case basis, FitForCommerce is a leading boutique eCommerce consultancy helping hundreds of online and multichannel retailers and manufacturers make informed eCommerce investment decisions. Using years of practical experience, state-of-the-art tools, strategic diligence and tactical planning, FitForCommerce helps eCommerce companies build eCommerce strategies, plan budgets, define business and technical requirements and find their "best fit" technology solutions -- including eCommerce platforms, mCommerce technology, back-end systems and critical point solutions., managed by FitForCommerce, is the eCommerce industry's most comprehensive knowledge base and educational resource. For additional information, please visit and or email

About MarketLive
Since 1995, MarketLive, Inc. ( has provided enterprise-class eCommerce retail technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® eCommerce Suite and MarketLive's best practices-based Intelligent Selling® methodology enable merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates. The MarketLive platform is the most retail-targeted, fully featured, customizable eCommerce solution on the market today. MarketLive powers successful retail eCommerce sites, including Learning Resources, Peruvian Connection, Sports Chalet, Armani/Exchange, Gaiam, Helzberg, Party City, and many others.

Contact Information

  • Contact:
    Kelli Tejada
    MarketLive, Inc.
    Email Contact