SOURCE: MarketLive, Inc.

MarketLive, Inc.

September 29, 2015 08:15 ET

MarketLive Introduces 'Omni-Touch POS' to Empower Retail Floor Staff With Intuitive Tablet-Based Selling Tool

Provides Associates Access to Rich Product Information and Processes Any Transaction Right in the Store Aisle; Gives Shoppers a 'Digital Store' Brand Experience

PETALUMA, CA--(Marketwired - Sep 29, 2015) - MarketLive, the leading e-commerce technology platform for fast-growing retailers, today announced Omni-Touch POS, a tablet-based point-of-sale (POS) application that provides in-store sales associates access to all the digital capabilities of the MarketLive commerce platform, giving them a powerful selling tool to service customers in-aisle and offering customers a taste of the 'digital store of the future.'

MarketLive's Omni-Touch POS empowers on-floor sales associates with a user-friendly application to display product catalog images and videos, search inventory by keyword, recommend related items, access online promotions, consult shoppers' order histories and preferences, and place any order or process any return -- all without ever leaving the aisle.

"Shoppers expect on-floor sales associates to be smart about every SKU, to know about every e-mail promotion that has gone out, and to be able to handle any transaction without hesitation," said Ken Burke, founder and CEO of MarketLive Inc. "Omni-Touch POS arms the sales associates with an intuitive tablet app to help them deliver a personalized, satisfying experience in-store. This technology increases in-store sales and positions our merchant customers to begin delivering the digital 'store of the future' experience already today."

Forrester's "The Future of the Digital Store" report notes that 'Forty-two percent of consumers indicate they are interested in engaging with a store employee equipped with a mobile device when shopping in-store.' And, 'Employees that are provided with mPOS devices can double the sales of standalone endless aisle kiosks. These devices have access to enterprise inventory and enable the associate to engage customers in-aisle when they have the greatest need.'1 

With MarketLive Omni-Touch POS sales associates can:

  • Process in-store transactions, line busting in aisle, or behind the counter, leveraging peripheral devices such as a barcode scanner, card swipe, cash drawer, and receipt printer.
  • Look up customer and order history information, recommend related items, and display catalog and extended product content to provide a fully personalized shopping experience.
  • Scan items in-hand, find products by keyword, SKU, UPC, and search the entire online product catalog from a single interface.
  • Find any item, whether in-store, in the warehouse, at another store, or online through endless aisle capabilities and ship it directly to the customer.
  • Provide 'Buy Online / Pick-Up in Store' fulfillment via MarketLive's 'pick, pack, and pick-up' interface.

Omni-Touch POS connects in real-time to MarketLive's commerce platform 15.2 through the ML API (MarketLive's RESTful web service) and can be standalone or complement retailers' existing hard-wired POS systems.

A demonstration of Omni-Touch POS will be available at the MarketLive Booth # 1021 at October 5-7 in Philadelphia.

Connect with MarketLive 

About MarketLive
Since 1995, MarketLive, Inc. has been the leading provider of e-commerce technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® Customer Driven Commerce technology and services solution integrates commerce across all channels, enabling merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates.

The MarketLive platform is the most retail-targeted, fully featured, customizable Total Commerce solution on the market today. MarketLive powers many successful retail e-commerce sites, including Armani Exchange, Party City, Perricone MD, Sport Chalet, Sundance, Helzberg Diamonds, John Deere, Title Nine, Intermix and others.

For more information, visit

1 Forrester "The Future of the Digital Store" 7/29/15

Contact Information

  • Media Contact:
    Renee Newby Friedman
    Rocket Science PR, for MarketLive
    Office: +1 415 464 8110 x213
    Mobile: +1 757 651 6554
    Email: Email Contact