SOURCE: MarketLive


May 01, 2012 10:00 ET

MarketLive Kicks-Off 9th Annual eCommerce Summit in Sonoma, CA

2012 Summit Focuses on Optimized Commerce; Merchants Learn How to Optimize All Aspects of Their Web Business to Grow Revenue and Streamline Operations

PETALUMA, CA--(Marketwire - May 1, 2012) - MarketLive, Inc., the leader in eCommerce software and solutions, today kicked off its annual MarketLive Summit 2012, Optimized Commerce. On the heels of MarketLive merchants outperforming the industry and their competitors by a wide margin over the past year, this week's event will center on a further effort to align eCommerce initiatives with retailers' business goals for growth. The Summit is being held May 1-2, 2012 at the Fairmont Sonoma Mission Inn & Spa in Northern California.

Summit 2012 brings together the top specialty retail merchants across the country to exchange ideas, network, and learn best practices. Since last year, MarketLive merchants have aggressively embraced mobile and social with rich implementations for shopping on the go, advertising, promotions, and customer service. These merchants have successfully implemented new solutions that enhance the ability to merchandise, market, sell and provide service to customers at every touch point, while improving analytics, security, reliability, and day-to-day service for their consumers.

This year's MarketLive Summit, Optimized Commerce, will explore how to use all these capabilities to effectively drive an even better user experience, increase customer loyalty, grow revenue, and streamline operations. The interactive learning and networking event will focus on the tremendous opportunity in 2012 merchants have to grow eCommerce and to further integrate it with every aspect of their business and their customers' digital life. Attendees will learn how to assess and take inventory of their current eCommerce landscape and utilize the features already in place and leverage these components in accordance with their business growth goals. They will further learn best practices for optimizing email messages for marketing, transactional, and customer adoption purposes; content to enhance customer engagement; the onsite social experience; customer service touch points; usability and advanced search strategy; mobile operations for capturing and converting on-the-go shoppers; and more.

The event features presentations by top retailers and industry experts. Mark Pierce, MarketLive president and CEO, will be delivering the first keynote, followed with keynote presentations by Ken Burke, founder and chairman of MarketLive and Amy Africa, CEO of Eight by Eight. Ms. Africa, an industry thought-leader since 1995, promises to be a hit with hard hitting, thought provoking techniques on how to get the most out of your eCommerce business. Guest presenters include Chris Reighly -- Totes > > ISOTONER; Peter Taylor -- Sports Chalet; Kristin Gregory -- Bronto; Pat Duncan -- Helzberg Diamonds; Scott Thalen -- Zimmerman; Richard Chavez -- PM Digital.

"We are delighted to host the annual MarketLive Summit in Sonoma this year," said Mark Pierce, president and CEO of MarketLive. "This is an exceptional opportunity for MarketLive customers and partners to exchange best practices, share ideas, and emerge with new information and strategies for taking their business to the next stage of growth in 2012."

About MarketLive
Since 1995, MarketLive, Inc. has been the leading provider of enterprise-class eCommerce retail technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® eCommerce Suite and MarketLive's best practices-based Intelligent Selling® methodology enable merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates. The MarketLive platform is the most retail-targeted, fully featured, customizable eCommerce solution on the market today. MarketLive powers many successful retail eCommerce sites, including Armani, Neutrogena, Party City, Perricone MD, Sports Chalet, Sundance, Helzberg, John Deere, Beach Body, Title Nine, Intermix and others. For more information, visit MarketLive at

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