SOURCE: MarketLive, Inc.

MarketLive, Inc.

June 04, 2015 08:15 ET

MarketLive Launches ML-360 to Give Retailers a Complete Picture of Customer Preferences and Purchase Intent

Partners With AgilOne for Predictive Marketing Technology to Boost Customer Engagement and Revenue

CHICAGO, IL--(Marketwired - Jun 4, 2015) - IRCE -- MarketLive, the leading e-commerce technology platform for fast-growing retailers, today announced the launch of ML-360, enabled by MarketLive's Retail Data Exchange Layer, designed specifically for mid-market merchants to achieve a 360-degree profile of customer browsing and purchase behavior. MarketLive's ML-360 was developed in partnership with AgilOne, whose predictive technology empowers marketers to execute highly targeted acquisition, growth and loyalty campaigns.

MarketLive's ML-360 answers the need for retailers to convert more online browsers into buyers, to grow one-time buyers into repeat purchasers, and to retain valuable lifetime customers ML-360 is able to capture and analyze consumer behavior online and offline, and combine previously disparate backend data silos in order to achieve a 360-degree view of each customer. AgilOne's predictive marketing technology uses fuzzy matching and other sophisticated algorithms to 'connect the dots' among customer data to find incremental sales opportunities through highly targeted offers based on profile behavior.

Luxury footwear and accessories brand Donald J Pliner leveraged AgilOne's capabilities to merge its customers' digital and physical identities into complete customer profiles, creating a unified view of its customers for the first time. The brand was then able to identify a forgotten segment of repeat buyers and launch successful reactivation campaigns targeting them. The company was also able to identify VIP customers, understand their repeat purchase patterns and communicate with this important segment at the right times. As a result of these and other strategies, the company's online revenue has grown by nearly 50 percent over the past two years.

"We are excited about the partnership with MarketLive, which will bring predictive marketing capabilities to more retailers and brands," said Omer Artun, founder and CEO of AgilOne. "The Donald J Pliner example shows that you don't have to be Amazon or WalMart to achieve success with advanced predictive analytics. Everyday marketers can now use big data science to acquire, grow and retain their most valuable customers."

"AgilOne's predictive technology integrated directly into ML-360 really simplifies the science of marketing providing retailers with incredible insight into user behavior and purchase intent," said Ken Burke, founder and CEO of MarketLive Inc. "With relevant views of the customer, we have empowered retailers to increase sales, drive more conversions, and improve customer lifetime value."

ML-360 is available immediately to MarketLive customers using all versions of its award-winning commerce platform.

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About AgilOne
AgilOne is the industry's first Predictive Marketing Cloud that allows marketers to deliver the most relevant and profitable customer relationships, online and offline, and simplifies the science of marketing with an easy-to-use, integrated solution. Leveraging breakthrough predictive analytics and machine learning technology, AgilOne empowers companies of all sizes to launch revenue-generating lifecycle marketing programs, including predictive cart recovery, cluster-based purchasing and loyalty appreciation, among others. With AgilOne, companies can convert more browsers to buyers and increase overall lifetime customer value.

Leading consumer brands, including The Body Shop, BetaBrand, Shazam, Sports Authority, Moosejaw and shopPBS.org, use AgilOne to boost customer engagement and revenue. Headquartered in Silicon Valley, AgilOne investors include Sequoia Capital, the Mayfield Fund, and Tenaya Capital. For more information, please visit www.AgilOne.com.

About MarketLive
Since 1995, MarketLive, Inc., has been the leading provider of e-commerce technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® Customer Driven Commerce technology and services solution integrates commerce across all channels, enabling merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates.

The MarketLive platform is the most retail-targeted, fully featured, customizable Total Commerce solution on the market today. MarketLive powers many successful retail e-commerce sites, including Armani Exchange, Party City, Perricone MD, Sport Chalet, Sundance, Helzberg Diamonds, John Deere, Title Nine, Intermix and others.

For more information, visit www.marketlive.com.

Contact Information

  • Media Contact:
    Renee Newby Friedman
    Rocket Science PR, for MarketLive
    Office: +1 415 464 8110 x213
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