SOURCE: MarketLive

MarketLive

June 15, 2009 08:31 ET

MarketLive Launches Next-Generation Intelligent Marketing and Merchandising Suite

Advanced Solution Revolutionizes One-to-One Marketing With Relevant Shopping Experiences That Captivate Customers and Drive Lifetime Customer Value at Each Touch Point

BOSTON, MA--(Marketwire - June 15, 2009) - Internet Retailer Conference and Exhibition -- MarketLive, Inc. (www.marketlive.com), the leading eCommerce platform and services provider for mid-sized specialty retailers, today unveiled the MarketLive Intelligent Marketing and Merchandising (IMM) Suite™, a set of integrated segmentation, personalization, alerting, and email technologies that attract the right customers and reach individual shoppers with relevant emails and offers.

The solution advances one-to-one marketing with personalized merchandising from the first email touch, through the first transaction, and across all future interactions. The MarketLive IMM Suite dramatically reduces the time and resources required to design and execute effective marketing campaigns. It also provides a consistent consumer experience resulting in stronger brands, increased conversions, more revenue, and greater customer loyalty.

The MarketLive IMM Suite seamlessly integrates best-of-breed personalization, email, and on-site content technologies that are optimized for the MarketLive Intelligent Commerce Platform. Informed by MarketLive best practices and Intelligent Selling strategies, the suite enables effective marketing and merchandising with fewer resources and without the need for specialized expertise. Utilizing the MarketLive IMM Suite, merchants can rapidly shift from generic "batch-and-blast" promotional efforts to high-ROI campaigns. Early-adopter merchants have increased revenues up to 10% in initial campaigns.

"Merchants must capitalize on every marketing dollar and optimize the limited marketing staff and resources available to them," said Mark Pierce, CEO of MarketLive. "The most successful retailers engage shoppers with communications, offers, and products that are personal, relevant, and timely. The MarketLive Intelligent Commerce Platform™ provides the foundation for a powerful ecosystem of essential marketing technologies that together deliver optimal business performance. We look forward to partnering with our retailers as they implement the suite and tune their marketing strategies for growth and success."

One-to-One Recommendations

A powerful built-in personalization engine profiles shoppers, identifies their preferences, and tracks the products they want. Real-time recommendations present shoppers with the most compelling choices, designed specifically for them. Additionally, real-time alerts keep consumers "in the know" with their favorite styles, brands, collections, and information. These capabilities allow merchants to maximize cross-sell and up-sell opportunities, increase conversion rates, grow average order value, and drive revenue.

In an early pilot with one element of the solution, a leading women's apparel and accessories retailer achieved a 166% improvement in click-throughs from recommendation-based emails, a 350% increase in email conversion rates, and a 26% increase in average order value.

One-to-One Email

The MarketLive IMM Suite leverages email to drive higher quality traffic to sites and increase repeat business from each shopper. The value of every email is increased through segmentation based on purchase and campaign response behaviors. Relevant messages are then delivered to each segment with personalized offers extended to each shopper within that segment.

Additionally, analysis of recency, frequency, and monetary purchase values helps retailers uncover hidden customer groups that can be reached with appropriate messages and offers. By combining purchase history and click behavior, retailers can build profiles for each buyer that can be leveraged in future campaigns. Transactional, promotional, and loyalty-building emails are easily developed, automatically delivered, and analyzed for optimal campaign management.

"Marketing and merchandising are not only some of the most important business processes in our eCommerce environment, but also some of the most resource intensive," said Jason Gaiam, Vice President and General Manager, Consumer Direct Gaiam. "The new MarketLive IMM Suite will be invaluable to our efforts for three reasons. First, it will add efficiencies and expertise to our marketing efforts. Second, the suite will help us extend the lifetime value of our customers more effectively. Third, and most important, it will allow us to engage our customers in ways that grow loyalty and strengthen our brand."

The MarketLive IMM Suite represents a significant step forward in the company's Commerce-as-a-Service™ (CaaS) delivery model that was announced earlier this year. MarketLive clients can learn about optimal use of the new MarketLive IMM Suite, as well as MarketLive's Intelligent Commerce Platform in MarketLive's hosted Centers of Excellence. These communities of experts exchange ideas, best practices, and even technology built for the MarketLive platform. This model allows merchants to take advantage of breakthrough technology and strategic advancements quickly while learning from each other in a free exchange of ideas. The MarketLive IMM Center of Excellence is hosted on the MarketLive Intelligent Commerce Connections community site.

About MarketLive

Since 1995, MarketLive, Inc. (www.marketlive.com) has provided enterprise-class eCommerce retail technology and services. In use by over 100 mid-market retailers, MarketLive is essential in implementing and operating successful eCommerce sites for these retailers. The extensible, scalable MarketLive® Intelligent Commerce Platform is the industry's first Commerce-as-a-Service™ offering, and is built on the proven best practices-based Intelligent Selling methodology. It enables merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates. MarketLive is the most effective, fully featured, customizable eCommerce solution on the market today. MarketLive powers successful retail eCommerce sites including Peruvian Connection, Bon-Ton Stores, Sport Chalet, Vanity Shops, Gaiam, Intermix, Sur La Table, French Toast, and many others.

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