SOURCE: MarketLive

August 27, 2007 08:45 ET

MarketLive Launches Rapid Application Development (RAD) Technology

Creates New Open Platform That Enables Companies to Develop Unique E-Commerce Features Using RAD

PETALUMA, CA--(Marketwire - August 27, 2007) - MarketLive, Inc., the leading global e-commerce solution for retailers, today announced the release of its Rapid Application Development (RAD) technology. This technology allows partners, customers and third-party vendors to quickly and easily develop new e-commerce functions on the MarketLive v5 platform.

The RAD strategy offers speedy adoption of key technologies that are crucial for retailers in providing the best customer experience without implementing a major upgrade. RAD technology is designed to scale with MarketLive customers' needs as their e-commerce platforms evolve over time.

"This new innovative technology, Rapid Application Development, further allows MarketLive to form strategic partnerships with industry leading third-party technology vendors," said Terry Austin, CEO of MarketLive. "The RAD technology enables e-commerce companies to get useful applications, faster than ever before, which will increase the online user experience and drive revenue. No one in the industry is able to provide what MarketLive is offering with the RAD technology."

Open Platform Drives E-Commerce Innovation

MarketLive's new open platform allows partners, customers and third-party vendors to develop and share unique e-commerce applications on the MarketLive open platform. Companies such as Sapient, the leader in helping clients innovate their businesses in the areas of marketing, business operations, and technology, are using the open platform to create specific e-commerce features for MarketLive customers such as the BonTon Stores, one of the largest regional department stores in the U.S.

Sapient is currently working on new features for the BonTon Stores and has seen the need to create shared applications for other MarketLive customers including better tracking of e-commerce affiliates, handling affiliates pricing, and working with different price lists.

First RAD Features: Estimated Tax & Shipping Calculator and Global Shopping Cart

MarketLive has already developed two new features using the RAD technology: the Estimated Tax and Shipping Calculator as well as the Global Shopping Cart. The Estimated Tax and Shipping Calculator shows an approximation of additional costs in the basket before the shopper has to commit to buy. The Global Shopping Cart which is always visible provides shoppers with an up-to-date summary of their cart's contents. This can be seen by simply passing the cursor over the cart to reveal the quantity and price of each item, with links to each product. Both of these features cut the guess work and surprise on final prices when checking out online.

For more information on these products or to learn about the MarketLive open platform please visit www.marketlive.com

About MarketLive

Since 1995, MarketLive, Inc. (www.marketlive.com) has provided enterprise-class e-commerce retail technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® platform and MarketLive's best practices-based Intelligent Selling® methodology enable merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates. The MarketLive platform is the most retail-targeted, fully featured, customizable e-commerce solution on the market today. MarketLive powers some of the most successful retail Web sites, including Frontgate, Garnet Hill, Norm Thompson, Stride Rite, and Trek.

Contact Information

  • For Further Information Contact:

    Lisa Duryea
    MarketLive, Inc.
    1-707-780-1794
    Email Contact

    Erin Lumley
    Allison & Partners
    1-415-277-4938
    Email Contact