SOURCE: MarketLive


January 11, 2011 12:13 ET

MarketLive Merchants' Holiday Results Beat Industry Benchmarks by 50%

Year Over Year, Revenues Shot Up Nearly 18%, Site Visits Increased 21%, and Average Order Values Grew by 3%

PETALUMA, CA--(Marketwire - January 11, 2011) - MarketLive, Inc., the leader in eCommerce software and solutions, today announced holiday sales for its merchants were up nearly 18% versus the prior year. This growth exceeded the industry average as reported by comScore by 50%. In addition, site traffic increased 21%, average order value rose 3%, and many MarketLive merchants achieved double-digit margin increases.

"While many merchants delivered solid performance during the 2010 holiday season, MarketLive merchants blew past the industry average for the most important metric -- revenues," said Mark Pierce, MarketLive CEO. "We expect this strong momentum to continue into the new year as our merchants reap the rewards from implementing MarketLive's best practices and our robust eCommerce solution."

With the exception of Black Friday, nine of the top 10 highest online spending days fell between Sunday and Wednesday, signaling consumers consistently shopped online in the early part of the week then switched to brick-and-mortar retailers for the weekend. E-mail communications were also consistently high during this period, an effective tactic to carry into the 2011 holiday season. In terms of weekly trends, MarketLive merchants consistently drove higher visits throughout the holiday season versus last year. 

"It is clear that by implementing the right mix of strategies, best practices, and eCommerce platform technology, merchants can build on the momentum they're experiencing coming out of the 2010 holiday season," concluded Pierce.

About MarketLive
Since 1995, MarketLive, Inc. ( has provided enterprise-class eCommerce retail technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® eCommerce Suite and MarketLive's best practices-based Intelligent Selling® methodology enable merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates. The MarketLive platform is the most retail-targeted, fully featured, customizable eCommerce solution on the market today. MarketLive powers successful retail eCommerce sites, including Learning Resources, Peruvian Connection, Sports Chalet, Armani/Exchange, Gaiam, Helzberg, Party City, Cuddle Down and many others.

Contact Information

  • Contact:
    Kelli Tejada
    MarketLive, Inc.
    Email Contact