SOURCE: MarketLive, Inc.

MarketLive, Inc.

November 18, 2013 08:05 ET

MarketLive Partners with DEPlabs to Offer YourZoom for Enhanced Product Visualization and Digital Asset Management

YourZoom Gives Merchants the Tools They Need to Deliver Immersive Visual Experiences Across Devices Along With Digital Asset Production Optimization, On-Demand Scalability, and Global CDN Delivery

PETALUMA, CA--(Marketwired - Nov 18, 2013) - MarketLive, the leading Customer Driven Commerce platform for high-growth merchants, today announced that is has partnered with DEPlabs, makers of the YourZoom visual merchandizing platform, to provide MarketLive customers with sophisticated options for online image presentation on their eCommerce sites.

Providing an additional layer of features to MarketLive's in-house imaging capabilities included in its standard technology platform, YourZoom gives merchants more advanced options such as dynamic personalization (i.e. monogramming), multi-format video support, color and fabric swatching, and a myriad of other display functionality delivered through their HTML5 ZoomPlayer plugin. Use of these important features, like video, help consumers make confident purchase decisions leading to increased conversion rates and improved revenue. This technology is ideal for merchants who have visually appealing products because it provides the shopper with an accurate view of the richness of the merchandise. For example, using video to merchandise allows the customer to see how an article of clothing moves, how the fabric moves and what the item looks like on a real person. This video experience creates much higher conversion rates -- up to 85% higher, according to comScore. The YourZoom ZoomPlayer™ plugin also delivers display enhancements to mobile specific sites, allowing merchants to deliver a consistent, visually immersive experience across all devices.

"Many of our retail customers want very advanced product imaging features for their omni-channel commerce sites. Now, through our partnership with DEPlabs, we can offer cutting-edge YourZoom visual merchandizing technology that is already integrated and tested with our platform," said Ken Burke, founder and CEO of MarketLive, Inc. "Their technology has quietly become the best cost-to-value in the industry for showcasing products and engaging shoppers."

"Early on we recognized the incredible value of the MarketLive Platform, so we are delighted to now formalize our partnership through YourZoom," said John Fandel, CEO of DEPlabs. "YourZoom gives demanding merchants the enhanced visual merchandizing tools they need to compete while providing them with a compelling ROI."

Connect with MarketLive

About DEPlabs
DEPlabs understands the complexity of successful ecommerce through working with hundreds of omni-channel merchants and helping them get the most from their Ecommerce platform investment. These experience driven development services have spawned the YourZoom visual merchandizing platform, the SearchSide content marketing program and DEPlabs Ecommerce co-development services.

MarketLive clients already utilizing the power of YourZoom include Berkshire Blanket, totes-Isotoner, Ulla Popken, Peruvian Connection and Greatland.

For more information, visit www.deplabs.com.

About MarketLive
Since 1995, MarketLive, Inc., has been the leading provider of eCommerce technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® eCommerce Suite and MarketLive's best practices-based Intelligent Selling® methodology enable merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates.

The MarketLive platform is the most retail-targeted, fully featured, customizable eCommerce solution on the market today. MarketLive powers many successful retail eCommerce sites, including Armani Exchange, Party City, Perricone MD, Sport Chalet, Sundance, Helzberg, John Deere, Title Nine, Intermix and others.

For more information, visit www.marketlive.com.

Contact Information

  • Media Contact:
    Renee Newby
    Rocket Science PR, for MarketLive
    Office: +1 415 464 8110 x213
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