SOURCE: MarketLive, Inc.

MarketLive, Inc.

October 30, 2014 08:15 ET

MarketLive Q3 Performance Index Report Supports Two-Prong Strategy: Retailers Who Get Mobile and Social Right Are Winning

Revenue From Smartphones Increases 141%; Social Recommendations Now Contributing Tangible Revenue and Traffic

PETALUMA, CA--(Marketwired - Oct 30, 2014) - MarketLive, the leading Total Commerce platform for high-growth merchants, today announced the results of its Performance Index™ report for Q3, 2014. The quarterly data analysis of MarketLive's aggregate customer performance metrics revealed overall positive results, led by gains in share-of-revenue coming from mobile devices and social recommendations.

The e-commerce report highlights that cultural shifts in shopping habits are revealing changes in traditional metrics; for example, mobile is creating a trend toward lower conversion rates and shorter time-on-site metrics caused by more shoppers researching products on their mobile phones and completing their purchases at a later time. The report also revealed that merchants should not ignore the power of social and refer-a-friend recommendations.

Highlights from the Q3 Performance Index report include (all numbers Q3'13 vs. Q3'14 YOY):

  • Traffic coming from smartphones is up 62 percent
  • Revenue from smartphones increased 141 percent
  • Social recommendations now account for 2 percent of all traffic and 1 percent of all revenue - representing small but important shifts in how shoppers are influenced
  • Total traffic across all MarketLive customers increased 9.7 percent
  • Organic search made gains as both a traffic source (up 13 percent) and revenue source (up 6 percent)
  • Email as a traffic and as a revenue source both increased 24 percent

"We've been watching social recommendations for some time, waiting for it to register a significant contribution to revenues at the cash register. We're finally seeing a small-but-tangible signal now in our Q3 Performance Index, and that result is corroborated by our recent Holiday Survey results as well," said Ken Burke, founder and CEO of MarketLive. "The strong performance in mobile is something we've been expecting, as mobile commerce has been growing dramatically for several quarters already. At this point, it should send a cautionary note to all merchants that a strong mobile strategy is no longer optional, but rather a necessary and critical component for brick-and-mortar and online retailers alike."

MarketLive's Performance Index Vol. 26 details year-over-year online retailing performance among its omni-channel commerce customers. The survey results are broken out by retail sector and key performance metrics including average customer visits, average order size, conversion rates, and more. The report also tracks path to purchase, cart abandonment data and offers online retailing tips and best practices, based on the real-world buying behavior of millions of online consumers.

Media may request a free copy of the Performance Index report, Volume 26, by contacting Renee Newby at renee@rocketscience.com.

Interested companies may complete an online form to request Volume 26: http://www.marketlive.com/how-we-think/commerce-strategies.html

Connect with MarketLive

About MarketLive
Since 1995, MarketLive, Inc., has been the leading provider of e-commerce technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® Customer Driven Commerce technology and services solution integrates commerce across all channels, enabling merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates.

The MarketLive platform is the most retail-targeted, fully featured, customizable Total Commerce solution on the market today. MarketLive powers many successful retail e-commerce sites, including Armani Exchange, Party City, Perricone MD, Sport Chalet, Sundance, Helzberg Diamonds, John Deere, Title Nine, Intermix and others.

For more information, visit www.marketlive.com.

Contact Information

  • Media Contact:
    Renee Newby
    Rocket Science PR, for MarketLive
    Office: +1 415 464 8110x213
    Mobile: +1 757 651 6554
    Email: Email Contact