SOURCE: MarketLive, Inc.

MarketLive, Inc.

February 03, 2015 08:15 ET

MarketLive Re-Launches Ethel M® Chocolate's Online & Mobile Retail Websites on Award-Winning E-Commerce Technology Platform

PETALUMA, CA--(Marketwired - Feb 3, 2015) - MarketLive, a leading Total Commerce technology platform for high-growth retailers, today announced that it has successfully completed the re-launch of Ethel M Chocolates online retail operations on MarketLive's award-winning e-commerce platform.

Ethel M maintains multiple brick-and-mortar retail stores throughout Las Vegas, Nevada, where millions of tourists annually experience the brand and its fine chocolates.

MarketLive was given the challenge of translating the brand experience of Ethel M's physical stores into an online retail experience, and making it particularly suitable for shopping from mobile devices -- from which a very large percentage of orders come as shoppers seek to purchase last-minute gifts. The responsive design capabilities of MarketLive's commerce platform now allow Ethel M to manage both its regular website and mobile websites simultaneously from the same code base.

"We had seen dramatic increases in purchases made from mobile devices and also huge increases in the way that social networks influence purchasing, so we needed to modernize our website store. In addition, we had built a lot of in-house technology over the years and we wanted to move everything to a single code base on a stable platform that can scale -- but without having to re-code it ourselves," said Oren Young, General Manager at Ethel M. "MarketLive's technology was able to help us integrate both our online sales and our physical store presence, and tie in our back-end shipping and CRM systems also. We now have one repository for everything."

The re-launch project by MarketLive also included several advanced features:

  • Intelligent Imaging, allowing for zooms, different views and increases sizes of images
  • A kit building feature allowing customer creation of customized boxes of candies
  • An Administrable interface for product lead time configurations for single and multiple shipment capabilities.

"We enjoyed the opportunity to deploy some of the most sophisticated commerce technology for Ethel M's brand, and helping them scale their business by catering to the needs of online and mobile shoppers," said Ken Burke, founder and CEO of MarketLive Inc. "Among our favorite new features, we were able to incorporate Ethel M's famous 'design-your-own' box product into the mobile site, which will let shoppers select exactly which chocolates they want and have that immediately packaged and shipped to them."

About Ethel M
Ethel M® Chocolates was created in 1981 by Forrest Mars, Sr., co-founder of global candy maker Mars Inc. When Forrest retired from daily duties, he created the Ethel M brand of chocolates as a tribute to his mother and her chocolate recipes, which were the inspiration for his original company. The gourmet and fresh-crafted Ethel M Chocolates are available at multiple locations around Las Vegas, NV and online at

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About MarketLive
Since 1995, MarketLive, Inc., has been the leading provider of eCommerce technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® Customer Driven Commerce technology and services solution integrates commerce across all channels, enabling merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates.

The MarketLive platform is the most retail-targeted, fully featured, customizable eCommerce solution on the market today. MarketLive powers many successful retail eCommerce sites, including Armani Exchange, Party City, Perricone MD, Sport Chalet, Sundance, Helzberg Diamonds, John Deere, Title Nine, Intermix and others.

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Contact Information

  • Media Contact:
    Renee Newby
    Rocket Science PR, for MarketLive
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