SOURCE: MarketLive, Inc.

MarketLive, Inc.

December 01, 2015 08:15 ET

MarketLive Retail Data Shows Stellar 'Cyber-Week' Results; Online Consumers Spend Early and Spend Big

Thanksgiving Day E-Commerce Sales Rise 36%; Black Friday Sales up 24%

PETALUMA, CA--(Marketwired - Dec 1, 2015) - Even before Cyber Monday results are tallied, sales for 'Cyber-Week' look promising for select retailers. While the retail industry overall reports from comScore, ShopperTrak and National Retail Federation report tepid holiday sales results so far, MarketLive is reporting across-the-board double-digit increases in online traffic, conversion and revenues within its customer base.

The results are based on its analysis of year-over-year comparisons of online retail sales results, across millions of consumer purchases tracked via MarketLive's e-commerce transaction platform during Thanksgiving Day, Black Friday, and the following Saturday and Sunday:

CYBER-WEEK RESULTS:

  • Total revenue YOY increase (4 days from Thanksgiving through Sunday): + 20%

THANKSGIVING & BLACK FRIDAY RESULTS:

  • Thanksgiving Day revenue increase: +36%
  • Average Order Value (AOV) for Thanksgiving Day rose +27.8% to $202.47
  • Black Friday revenue increase: +24%

SOCIAL COMMERCE:

  • Social referral traffic: +58%
  • Social conversion rate: +62%
  • Social revenue increase: +240%

MOBILE COMMERCE:

  • Smartphone traffic: +11%
  • Smartphone Conversion Rate: +21%
  • Smartphone revenue: +56%

"Many retailers enticed consumers to spend early with 'pre-Cyber Monday' promotions, and many shoppers responded. Cyber Monday has stretched into Cyber-Week, and shoppers are not even waiting for Black Friday. As one indicator, Average Order Value on Thanksgiving Day broke past $200 for the first time ever," said Ken Burke, CEO and founder of MarketLive Inc. "These stellar online sales results are the result of tremendous improvements in all aspects of online shopping, online promotions, mobile-responsive websites and efficient logistics."

MarketLive will continue to report retail results weekly until the end of the year. Interested media may request a copy of MarketLive's year-end Flash Reports by contacting Renee Newby at renee@rocketscience.com or by calling +1 415 464 8110 x213.

Connect with MarketLive
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About MarketLive
Since 1995, MarketLive, Inc., has been the leading provider of e-commerce technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® Customer Driven Commerce technology and services solution integrates commerce across all channels, enabling merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates.

The MarketLive platform is the most retail-targeted, fully featured, customizable Total Commerce solution on the market today. MarketLive powers many successful retail e-commerce sites, including Armani Exchange, Party City, Sundance, Helzberg Diamonds, John Deere, Title Nine, Intermix and others.

For more information, visit www.marketlive.com.

Contact Information

  • Media Contact:
    Renee Newby Friedman
    Rocket Science PR, for MarketLive
    Office: +1 415 464 8110 x213
    Mobile: +1 757 651 6554
    Email: Email Contact