PETALUMA, CA--(Marketwire - Oct 8, 2012) - MarketLive, Inc., a leading provider of eCommerce technology and services, today announced the details of its upcoming webinar: "How to Build Consumer Confidence and Capitalize on the 2012 Connected Holiday Season." Savvy retailers are taking note -- as it's the annual thought-leadership event designed to help them gear up for the most crucial sales opportunities of the year.
"At this time of the year," said Mark Pierce, MarketLive CEO and President, "merchants are singularly focused on how to best gain the attention of consumers via every channel during the busy holiday season. A well-planned, well-executed campaign can make the difference between a ho-hum holiday season and a record-breaking one."
"We have exclusive data on what the 2012 shopper is looking for from merchants this holiday season. Survey results indicate that this year, customers will be looking for the best value when making gift purchasing decisions," said Ken Burke, MarketLive founder and chairman. "Our webinar is where we share this data and how to capitalize on it." Burke, who will lead the webinar, added, "It's an event that merchants have come to depend on to help them create innovative, impactful holiday campaigns. In addition, we use the information contained in this survey to advise our customers on key strategies to optimize their holiday eCommerce strategies."
The webinar takes place on Wednesday, October 10th at 10:00 am PDT / 1:00 pm EDT. Attendees will receive a free copy of MarketLive's whitepaper, "Optimized Commerce: Optimizing Mobile Strategies." Participants can register https://marketliveevents.webex.com/.
More than 1,000 consumers participated in the "2012 Mindset of a Multi-Channel Shopper" survey, and shared their holiday shopping plans. For the fourth consecutive year, MarketLive commissioned the e-tailing Group to conduct the study.
"The results," said Burke, "show real world consumer trends that the smartest merchants will be capitalizing on this holiday season."
Webinar participants will learn:
- The results of the "2012 Mindset of a Multi-Channel Shopper" survey.
- Trends that will affect profits and ROI this holiday season.
- Answers to the questions merchants want to know including:
- How early do we need to start pushing promotions?
- Do we need to discount more than we did last year?
- What motivates customers to pay full price during the holiday season?
- What customer service and gifting tools must be in place?
- Is "free shipping" 24x7 the only option?
- What impact will mobile and tablets have this season?
- How can retailers best take advantage of social strategies?
- Which email promotions are most effective?
Registration for "How to Build Consumer Confidence and Capitalize on the 2012 Connected Holiday Season" is free at https://marketliveevents.webex.com/
Since 1995, MarketLive, Inc. (www.marketlive.com) has provided world class eCommerce technology and expert services that help fast-growing companies successfully sell goods and services across multiple channels.
Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® eCommerce Suite and MarketLive's best practices-based Intelligent Selling® methodology enable merchants to enhance the customer experience online while dramatically improving acquisition, conversion, and retention rates.
MarketLive powers many leading eCommerce sites, including Peruvian Connection, Learning Resources, Sports Chalet, Jessica Simpson, Warner Brothers, Cost Plus World Market, Helzberg Diamonds, and Party City, and Armani/Exchange, to name a few.
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