SOURCE: MarketLive, Inc.

MarketLive, Inc.

December 03, 2013 08:05 ET

MarketLive Shows How to Recoup $9 BILLION in Lost Retail Revenues

Ken Burke to Discuss Latest Research on Abandoned E-Commerce Carts

PETALUMA, CA--(Marketwired - Dec 3, 2013) - Ken Burke, founder and CEO of MarketLive, the leading provider of eCommerce technology and services for high-growth merchants, will share research results and best practices for how online retailers can manage cart abandonments and shopper psychology to help recover $9 Billion in annual revenues.

Mr. Burke will present the research findings and tips during a live webinar, hosted by the Association of Strategic Marketing, which will take place December 6th at 1:00pm ET. Merchants can register for the webinar by visiting

"The cart abandonment issue is an interesting challenge because, while the portion of shoppers who admit to abandoning items in their online carts is up to 88 percent, those very same abandoners also spend 19 percent more than the average shopper and have higher incomes than other shoppers," said Ken Burke, founder and CEO of MarketLive, Inc. "Smart merchants are monitoring and managing carts with strategies that marry science and art to hold onto every potential order, and those are the best practices that we'll share during the webinar."

Topics that will be covered during the webinar include the shifting reasons and hidden trends behind shopping cart abandonment, how to put social media to work to recapture lost revenue, ad retargeting refinements that target cart vs. site abandoners, and best practices for measuring and monitoring cart abandonment causes and remedies.

Six First-Rate Tactics Guaranteed to Turn Cart Abandons into Conversions

December 6th, 2013
1:00 pm ET

Ken Burke, founder & CEO of MarketLive, Inc.

Live Webinar

Association of Strategic Marketing


To schedule an interview with Ken Burke before or after the webinar, please contact Renee Newby at

Connect with MarketLive

About Marketlive
Since 1995, MarketLive, Inc., has been the leading provider of eCommerce technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® eCommerce Suite and MarketLive's best practices-based Intelligent Selling® methodology enable merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates.

The MarketLive platform is the most retail-targeted, fully featured, customizable eCommerce solution on the market today. MarketLive powers many successful retail eCommerce sites, including Armani Exchange, Party City, Perricone MD, Sport Chalet, Sundance, Helzberg, John Deere, Title Nine, Intermix and others.

For more information, visit

Contact Information

  • Media Contact
    Renee Newby
    Rocket Science PR, for MarketLive
    Mobile: +1 757 651 6554
    Email: Email Contact