SOURCE: MarketLive, Inc.

March 01, 2005 08:00 ET

MarketLive Unveils A/B Multivariate Test Engine Capability

Lays the Groundwork for Next Generation Online Campaign Optimization

NAPA, CA -- (MARKET WIRE) -- March 1, 2005 -- MarketLive, Inc. ( today announced at its 2005 E-Commerce Summit in Napa, attended by over 200 e-commerce executives, A/B multivariate test engine capability integrated within the core of the MarketLive E-Commerce Platform. MarketLive's test engine takes advantage of all the built in functions of the powerful MarketLive engine, including discounting, merchandising, display and personalization. A/B testing gives online retailers a method to hone marketing campaigns and to identify optimal campaign mixes to increase sales.

The MarketLive A/B Test Engine leverages all of the component engines inherent in the MarketLive E-Commerce Platform. Integration allows the MarketLive test engine to seamlessly tap the core engines -- Display Templates, Personalization/Segmentation, and the Campaign engine. A/B Testing is used to test the effectiveness of variations in product displays, site design, and promotions and how changes influence customer behavior and drive sales.

The MarketLive personalization and display engines contain rich customer segmentation data and the capability for one-to-one display merchandising. With integration of the A/B Test engine, retailers can unleash powerful existing capability -- offering the most successful product offer, site designs, and product displays to a highly segmented target audience. Users also gain flexibility of testing without the burden of importing and managing external customer data.

"We believe that an effective testing strategy to optimize sales is essential to e-commerce success," said Ken Burke, CEO of MarketLive, Inc. "Multivariate testing combined with direct access to real-time rich customer data can effectively improve your site design to both increase sales and customer satisfaction."

About MarketLive, Inc.:

MarketLive ( is a nationally recognized e-commerce technology company serving the catalog, direct marketing, retail, and manufacturing industries. The MarketLive® product is the company's enterprise-class Java™-based e-commerce application built specifically to address the need for a powerful, effective online e-commerce merchandising engine.

Contact Information

  • Contact:
    MarketLive, Inc:
    Peter Loughlin
    Marketing Communications Manager