SOURCE: MarketLive, Inc.

MarketLive, Inc.

February 17, 2015 08:15 ET

MarketLive Welcomes The Plum Tree Group to 'MarketLive Implement' Program

Digital Consultancy Agency Leverages MarketLive E-Commerce Platform Technology to Help Fast-Growing Retailers Scale From Intermediate to Infinite

PETALUMA, CA--(Marketwired - Feb 17, 2015) - MarketLive, the leading technology platform enabling Total Commerce for fast-growing retailers, announced today the selection of The Plum Tree Group, an integrated digital agency, to its 'MarketLive Implement' program. Under the terms of the agreement, MarketLive will license its award-winning e-commerce technology to Plum Tree Group's retailer clients who want a sophisticated commerce platform enabling shopping across multiple channels.

"We wanted to grow our commerce consulting practice by attracting larger clients, who at an increasing rate are looking for enterprise-grade e-commerce platform that combines software, rich extensible features, and hosting all in one solution," said Daniel Townsend, CEO, Plum Tree Group. "MarketLive is making exactly the right investments in sophisticated merchandising and marketing and advanced responsive design to world class hosting and managed services in the AWS (Amazon Web Services) infrastructure. MarketLive is the perfect technology for fast-growing retailers that have out-grown in-house, templated frameworks and are looking for an adaptive platform that scales infinitely."

MarketLive provides a SaaS e-commerce technology that integrates channel data, customer profiling and personalization, and analytics into one online shopping software platform. The company's solution includes a complete suite of omni-channel e-commerce tools that deliver exceptional cross-channel customer experiences.

"Plum Tree Group is well-regarded for their RIO (Research, Innovation and Optimization) practice, which helps companies improve not just their commerce websites but their entire business performance," said Ken Burke, founder and CEO of MarketLive Inc. "We are proud to be working with Plum Tree's top consultants and contributing our e-commerce technology as part of their digital solutions."

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About Plum Tree Group
Plum Tree helps companies design, create and bring to market products, services and experiences in the digital channel. They have integrated offerings that bring together Branding, UX, Commerce and Marketing services under one roof. 

Plum Tree has a passion for emerging companies that inject their marketplace with a shot of innovation as well as established businesses that provide a reputable product or service in the marketplace and need a nimble, effective team to bring new innovations to life.

About MarketLive
Since 1995, MarketLive, Inc., has been the leading provider of e-commerce technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® Customer Driven Commerce technology and services solution integrates commerce across all channels, enabling merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates.

The MarketLive platform is the most retail-targeted, fully featured, customizable Total Commerce solution on the market today. MarketLive powers many successful retail e-commerce sites, including Armani Exchange, Party City, Perricone MD, Sport Chalet, Sundance, Helzberg Diamonds, John Deere, Title Nine, Intermix and others.

For more information, visit www.marketlive.com.

Contact Information

  • Media Contact:
    Renee Newby Friedman
    Rocket Science PR, for MarketLive
    Office: +1 415 464 8110 x213
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