SOURCE: MarketLive

April 16, 2008 10:41 ET

MarketLive® Announces Winners of the First Annual MarketLive Merchant Awards

Companies Representing Best-of-the-Best in eCommerce Honored at MarketLive eCommerce Summit 2008

HALF MOON BAY, CA--(Marketwire - April 16, 2008) - The MarketLive eCommerce Summit - MarketLive, Inc., the leading global eCommerce software and service provider for retailers, announced the winners of the First Annual MarketLive Merchant Awards today at MarketLive eCommerce Summit 2008. The MarketLive Merchant Awards recognize the best performing companies in three essential categories -- Intelligent Selling® Excellence, MarketLive Performance Index™ Top Performers as measured by Omniture®, and the Ken Burke Award of Excellence.

Ken Burke, MarketLive Chairman and Founder, commented, "Our merchants have used our robust out-of-the-box functionality to implement many of our MarketLive best practices and to put into play some very innovative and creative merchandising and marketing strategies. I commend all of MarketLive's merchants for their excellent work during the past year. Even in a challenging retail environment, MarketLive's customers far outperformed their peers in the categories that matter most -- revenue, conversion rates, return customers, and more. With these awards, we are pleased to honor those merchants and sites that exemplify eCommerce excellence."

The MarketLive Merchant Awards highlight merchants and eCommerce sites that deliver the best selling environments, achieve the highest performance according to the MarketLive Performance Index, and demonstrate best Intelligent Selling acumen overall.

Intelligent Selling Awards

Four MarketLive merchants were recognized for best execution of MarketLive Intelligent Selling best practices. These merchants are leading the industry in the use of innovative strategies that attract, engage, and convert customers in ways that drive business performance and customer loyalty. Winners include:

--  Most Innovative Strategy: A|X Armani Exchange (
--  Best Conversion Strategy: Sundance Catalog (
--  Best Loyalty Strategy: Burpee (
--  Best Sites on the Rise: Carol's Daughter ( and
    Wakeside (

MarketLive Performance Index Awards

Five merchants that have consistently achieved the best performance as reported by Omniture were honored as leaders in the MarketLive Performance Index. In 2007, these companies achieved the highest average conversion and customer engagement (visit-to-cart) rates -- metrics that track the overall site and its merchandising.

--  Best Overall Conversion Rate: Shari's Berries (
--  Best Cataloger Conversion Rate: The Territory Ahead
--  Best Retailer Conversion Rate: Gump's San Francisco (
--  Best Brand Manufacturer Conversion Rate: Fitz and Floyd
--  Most Engaging Overall: Title Nine (

The Ken Burke Award of Excellence

Judged by Ken Burke, MarketLive Founder and author of "Intelligent Selling: The Art & Science of Selling Online," the winner of this award demonstrates exceptional capabilities and performance across all of the Intelligent Selling areas. The winner of the inaugural Ken Burke Award of Excellence is Bliss (

"We are thrilled to have won a MarketLive eCommerce award, and bringing home the Ken Burke Award of Excellence makes this even more special," said Christopher McGrath, Director of Consumer Insights for Bliss. "MarketLive's platform, Intelligent Selling best practices, and professional services have allowed us to create an eCommerce site that has surpassed our expectations in terms of generating revenues, increasing traffic, and creating greater conversion rates."

Terry Austin, MarketLive President and CEO, commented, "We congratulate all of the MarketLive Merchant Award winners. MarketLive's customers represent the pinnacle of what is possible in eCommerce today and we look forward to helping all of our customers raise the bar even further over the next year."

All MarketLive merchants are eligible to receive MarketLive Merchant Awards. A MarketLive panel consisting of representatives from across the company selected the winners. For more information about the Second Annual MarketLive Merchant Awards, please contact the MarketLive Internet Strategy Group at

About MarketLive

Since 1995, MarketLive, Inc. ( has provided enterprise-class eCommerce retail technology and services that help fast-growing companies successfully sell goods online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® eCommerce Suite and MarketLive's best practices-based Intelligent Selling® methodology enable merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates. The MarketLive platform is the most retail-targeted, fully featured, customizable eCommerce solution on the market today. MarketLive powers some of the most successful retail Web sites, including Boston Proper, Bon-Ton Stores, Stride Rite, and Trek.

Contact Information