SOURCE: MarketLive

June 25, 2008 12:47 ET

MarketLive® and the e-tailing group® Urge Online Merchants to Prepare Now for the 2008 Holiday Season

Online Retailers to Explore Vital Tactics for a Successful 2008 Holiday Season in Spite of Today's Challenging Economic Climate

FOSTER CITY, CA--(Marketwire - June 25, 2008) - MarketLive, Inc., the leading global eCommerce software and service provider for retailers, and the e-tailing group, encourage online merchants to begin preparing now for the 2008 holiday season with fresh research-based tactics designed to drive revenue and overall business performance. The companies will detail these essential tactics in a webinar and white paper series starting this week. The goal of the series is to provide proven ideas, strategies, and tactics that merchants can implement now to boost sales despite today's challenging economic climate.

Lauren Freedman, president, the e-tailing group, commented: "Holiday sales represent significant dollars to online merchants. And today, more than ever, there's a greater dependency on the Internet channel to perform and contribute to overall company sales. Solid preparation and exemplary execution of select tactics, described during the webinar and in the white paper, can ensure a strong Internet holiday season and a significant contribution to merchants' bottom-line results."

The free webinar, "End-of-Year eCommerce Survival: A Field Guide," takes place on June 26, 2008 at 10:00 a.m. Pacific, 1:00 p.m. Eastern. The presentation will be delivered by Lauren Freedman and Tiffany Riley, senior vice president of Marketing, MarketLive. The companies will also release a tactical guide to online retailing success in the 2008 holiday season. The guide shares the same title as the webinar and will be generally available on July 9, 2008.

"For many retailers, this may be the most important holiday season yet," said Riley. "To get the most from this critical period, online merchants must do three things: 1) prepare now, 2) have a plan, and 3) be able to monitor and respond as the season unfolds. The actionable information delivered in the webinar and white paper will give retailers what they need to succeed for the rest of 2008 and beyond."

The webinar and white paper will include vital information in the following key areas:

--  State of the industry
--  Proven tactics for holiday performance including:
    --  Gifting
    --  Promotions
    --  Customer service
    --  Post-order communication
    --  Last-minute strategies
--  Checklist for success

To register for the free webinar, go to www.marketlive.com/2008fieldguide.

The white paper will be generally available on July 9, 2008. To download the document free of charge, go to www.marketlive.com/fieldguidereport.

About MarketLive

Since 1995, MarketLive, Inc. (www.marketlive.com) has provided enterprise-class eCommerce retail technology and services that help fast-growing companies successfully sell goods online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® eCommerce Suite and MarketLive's best practices-based Intelligent Selling® methodology enable merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates. The MarketLive platform is the most retail-targeted, fully featured, customizable eCommerce solution on the market today. MarketLive powers some of the most successful retail Web sites, including Boston Proper, Bon-Ton Stores, Stride Rite, and Trek.

About e-tailing group

The e-tailing group, inc. serves as the multi-channel merchant's eye, bringing a merchant's sensibility to evolving the multi-channel shopping experience. A Chicago-based consultancy, they provide practical strategic perspectives and actionable merchandising solutions to merchants selling online as well as to enabling technology firms.

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