SOURCE: MarketLive

MarketLive

June 15, 2009 08:30 ET

MarketLive® Forms Strategic Alliance With Bronto Software® and MyBuys®

Partnerships to Provide Rich Email and Personalization Technology for New MarketLive Intelligent Marketing and Merchandising Suite™

BOSTON, MA--(Marketwire - June 15, 2009) - Internet Retailer Conference and Exhibition -- MarketLive, Inc. (www.marketlive.com), the leading eCommerce platform and services provider, today announced a strategic alliance between MarketLive, Bronto Software, and MyBuys. The joint partnerships support the newly announced MarketLive Intelligent Marketing and Merchandising (IMM) Suite™ which is, designed to deliver relevant, highly-personalized, and integrated consumer experiences across marketing emails and eCommerce websites. MarketLive is seamlessly integrating the MarketLive segmentation engine, with Bronto's email marketing services and MyBuys' personalized product recommendations on the web and in email alerts to form the MarketLive IMM Suite.

"Our merchants look to us to continually enhance our platform with advanced marketing and merchandising capabilities that provide new ways to increase the number of visits, get more revenue from every visit, and grow lifetime customer value," said Mark Pierce, President and CEO of MarketLive. "We see the opportunity with Bronto and MyBuys to create a single, easy-to-use, and easy-to-deploy solution that will drive the adoption of best-practice segmentation, targeted campaigns, personalization, and alerts across all consumer touch points."

Bronto Software is a leading email marketing software company providing email solutions to more than 800 online retailers and marketers worldwide. With Bronto Software, merchants create, test, track, and analyze targeted email campaigns to drive effective customer lifecycle marketing. In addition to its powerful platform, Bronto has further differentiated itself on award-winning service; email marketing expertise, and exceptional deliverability. The MarketLive IMM Suite combines Bronto's email management platform with behavioral segmentation and personalization engines. This allows merchants to drive more relevant campaigns to consumers based on site and purchase behavior.

"We see a tremendous opportunity for retailers to increase the ROI of their marketing by communicating more effectively with their target audiences," said Joe Colopy, CEO of Bronto Software. "Using web experience data to power personalized customer lifecycle marketing will help MarketLive's merchants drive engagements and turn email marketing into a customer-loyalty-building marketing activity."

MyBuys is the leading provider of personalized product recommendations for online retailers. The company builds deep profiles based on individual shopper behavior. It then uses a patented portfolio of algorithms and real-time optimization to deliver the most relevant recommendations on the web, in product alerts, and in email campaigns. As part of the MarketLive IMM Suite, MarketLive is embedding MyBuys recommendations into its best-practice email templates and alerting across the online shopping experience. With this solution, MarketLive customers can boost the results of targeted web and email campaigns by further enticing customers with recommendations that are specific to their individual behaviors and preferences.

"Integrating MyBuys with MarketLive's Intelligent eCommerce platform creates a best-in-class marketing and merchandising solution that lets retailers increase revenues and improve customer loyalty for our many joint clients," said Lisa Joy Rosner, Vice President of Marketing for MyBuys. "We look forward to our ongoing partnership with MarketLive to deliver additional market-leading and innovative solutions that will help retailers improve their businesses online, engage shoppers, and increase sales."

"MyBuys and Bronto Software are a technology and cultural fit with MarketLive," added Pierce. "Our Commerce-as-a-Service delivery model demands that we compliment our technology with deep expertise and business solutions in marketing and merchandising. Both Bronto and MyBuys bring thought leadership and best practices to our solution, which is coupled with a shared strategic view of the power of the eCommerce ecosystem. Our combined solution will help our joint customers move to the next level of marketing and merchandising faster than ever."

Together, these best of breed technologies advance one-to-one marketing with personalized merchandising from the first email touch, through the first transaction, and across all future interactions. The integrated solution also dramatically reduces the time and resources required to design and execute effective marketing campaigns, and provides a consistent consumer experience for stronger brands, increased conversions, more revenue, and greater customer loyalty.

About MarketLive

Since 1995, MarketLive, Inc. (www.marketlive.com) has provided enterprise-class eCommerce retail technology and services. In use by over 100 mid-market retailers, MarketLive is essential in implementing and operating successful eCommerce sites for these retailers. The extensible, scalable MarketLive® Intelligent Commerce Platform is the industry's first Commerce-as-a-Service™ offering, and is built on the proven best practices-based Intelligent Selling methodology. It enables merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates. MarketLive is the most effective, fully featured, customizable eCommerce solution on the market today. MarketLive powers successful retail eCommerce sites including Peruvian Connection, Bon-Ton Stores, Sport Chalet, Vanity Shops, Gaiam, Intermix, Sur La Table, French Toast and many others.

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