SOURCE: MarketLive

MarketLive

September 23, 2010 14:29 ET

MarketLive® Founder Ken Burke to Deliver Keynote at LENSER Summit 2010

Attendees to Explore Actionable Strategies for More Profitable Multichannel Marketing and Customer Relationships Across Catalogs, Web, Mobile and Social Channels

SAN RAFAEL, CA--(Marketwire - September 23, 2010) -  LENSER Summit 2010 -- MarketLive, Inc., the leader in eCommerce software and solutions, today announced Ken Burke, Founder and Chairman, will deliver the keynote address at the LENSER Multichannel Intelligence Summit 2010 on Friday, September 24. The MarketLive Founder and Chairman will provide attendees with current, actionable strategies to increase profit from multichannel marketing efforts and increased customer loyalty.

Burke commented: "Multichannel retailers finally have what they want -- the ability to build a consistent relationship with customers across channels -- whether they touch the customer via catalogs, on eCommerce sites, on social sites or on their smartphones. To succeed in this multi-touch environment, merchants must rethink their customer relationships and create seamless experiences across all touch-points that engage and delight shoppers no matter how they "enter the store." By implementing best practices shaped by the experience of real-world catalogers and online merchants, attendees will be able to hone their multichannel marketing skills and strengthen their customer relationships."

Session Information
Keynote:
Owning the Customer, Not the Channel: A Multi-Touch-point View of Marketing
Speaker: Ken Burke, Founder and Chairman, MarketLive
Date and Time: Friday, Sept. 24, 2010
Time: 11:30 a.m. - 12:15 p.m.

The Annual LENSER Summit takes place September 22 - 24, 2010, at the Embassy Suites in San Rafael, CA. The conference attracts leaders across retailing and features thought-provoking and idea-generating educational content, speakers from throughout the industry, and plenty of networking opportunities with fellow retailers.

For more information about the LENSER Summit 2010, as well as Ken Burke's keynote please visit: http://www.lenser.com/index.php/summit

About MarketLive
Since 1995, MarketLive, Inc. (www.marketlive.com) has provided enterprise-class eCommerce retail technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® eCommerce Suite and MarketLive's best practices-based Intelligent Selling® methodology enable merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates. The MarketLive platform is the most retail-targeted, fully featured, customizable eCommerce solution on the market today. MarketLive powers successful retail eCommerce sites, including Peruvian Connection, Bon-Ton Stores, Sports Chalet, Vanity Shops, Gaiam, Helzberg, and Party City, Armani/Exchange and many others.

Contact Information

  • Contact:
    Kelli Tejada
    MarketLive, Inc.
    415.271.9820
    Email Contact