SOURCE: MarketLive

June 09, 2008 09:00 ET

MarketLive® Launches MarketLive® eCommerce Suite v5.5

Mid-Sized Retailers to Extend Their Brand and Reach New Markets With New Multi-Site and Multi-Language Capabilities

CHICAGO, IL--(Marketwire - June 9, 2008) - Internet Retailer Conference and Exhibition -- MarketLive®, Inc., the leading global eCommerce software and service provider for retailers, today launched MarketLive® eCommerce Suite v5.5. The new multi-site and multi-language capabilities in v5.5 make it easy and more cost-effective than ever for mid-sized online retailers to drive growth and brand presence by launching multiple specialized eCommerce sites designed to reach new markets, target specific product categories or lifestyles, expand into new geographies, and appeal to specific consumer demographics.

"Success in online retail starts by reaching the consumer with content designed to fit their specific interests and needs," said Angela Bandlow, vice president of Product Management at MarketLive. "To grow, even in a sluggish market, merchants must have the ability to easily and cost-effectively reach customers with tailored and personalized online experiences. MarketLive's new functionality is designed to make it easier for retailers to expand into new markets and provide the relevant online shopping experience that keeps customers coming back again and again."

MarketLive v5.5 enables retailers to address one of the hottest trends in online retailing -- creating shopping experiences that use market, audience, and demographic-specific marketing and merchandising strategies. The new product enables a variety of brand, product and revenue growth strategies. Examples include:

--  Reaching new markets through new brands: a summer sporting goods
    merchant opens a new winter sporting business.
    
--  Targeting a specific product category: an apparel merchant rolls out a
    new line of organic merchandise.
    
--  Appealing to specific consumer demographics: a footwear retailer
    segments and targets teen girls.
    
--  Expand into new geographies: a gifting cataloger expands North
    American sales to include Canada and Mexico.
    

From a single self-service administration tool, merchants with even the smallest eCommerce teams can rapidly and cost-effectively launch and manage new sites. The easy-to-use multi-site capabilities allow retailers to create completely unique sites and site experiences or seamlessly share attributes across multiple sites including content, products, customers, design, look and feel, and business logic.

"With MarketLive®, we are able to effectively manage both TruSnow and Wakeside, share content between the sites, and still offer individual online experiences that reach two very different audiences," said John Hellweg, Brand Director for Wakeside, LLC. "MarketLive v5.5 allows us to reach the broadest customer base with our limited staff, and makes it easy to cost-effectively manage our online business."

For those merchants looking to extend their brand presence into new geographies, MarketLive 5.5 will reduce the time and cost to roll out sites in local languages and with culturally appropriate marketing and merchandising. The product ships with six standard language packs including U.S. English, U.K. English, French, Spanish, German and Japanese. Additional languages can be developed as needed.

MarketLive v5.5 also includes enhanced pricelist and discount functionality that allows merchants to tailor pricing incentives and drive the highest conversion possible on each of their online storefronts. Ongoing changes are quick and easy implement, allowing business professionals to capitalize on changing market dynamics.

MarketLive v5.5 will be available to new and existing customers at the end of June 2008. For new customers, sites can be launched on the MarketLive eCommerce Suite v5.5 in as little as twelve weeks, at a starting cost of $75k plus an annual subscription fee.

About MarketLive

Since 1995, MarketLive, Inc. (www.marketlive.com) has provided enterprise-class eCommerce retail technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® Platform and MarketLive's best practices-based Intelligent Selling® methodology enable merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates. The MarketLive platform is the most retail-targeted, fully featured, customizable eCommerce solution on the market today. MarketLive powers some of the most successful retail Web sites, including Bon-Ton Stores, Burpee, Gaiam, GiftCertificates.com, Stride Rite, and Wakeside.

Contact Information

  • Contacts:

    Kelli Tejada
    MarketLive, Inc.
    1-415-271-9820
    Email Contact