PETALUMA, CA--(Marketwire - Apr 12, 2012) - MarketLive, Inc., the leading provider of enterprise-class eCommerce technology and services, today released the MarketLive Performance Index Volume 18, Q1 2012: Building on a Bright Start. The quarterly report examines Q1 performance data from more than 100 retail sites.
Although impossible to top the record Q4 2011 results, merchants held their own in the first three months of 2012, building upon the momentum from an impressive holiday season.
First quarter finding include:
1) 20 percent year over year growth in sales
2) 4 percent growth in traffic
3) 12 percent increase in conversion
4) 12 percent increase engagement (add-to-cart rate)
5) 12 percent increase in "1 and out" rate
6) 1 percent decrease in cart abandonment
The increase conversion and engagement rates signal that merchants are making the most of a modest audience growth by successfully targeting potential and return customers with relevant products and offers. The increase in "1 and out," or bounce rate, marks the ninth consecutive quarter of growth in this area and shows that well over a third of visitors now leave sites after viewing just one page.
According to MarketLive founder and chairman, Ken Burke, "To continue showing gains throughout 2012 retailers must combat the '1 and out' trend by both honing acquisition strategies to target the right customers and by segmenting and personalizing the shopping experience across all brand touch points."
The report advises merchants to create a cohesive brand identity wherever shoppers roam.
The complete MarketLive Performance Index Vol. 18 report is available for download here.
Since 1995, MarketLive, Inc. (www.marketlive.com) has provided enterprise-class eCommerce retail technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® eCommerce Suite and MarketLive's best practices-based Intelligent Selling® methodology enable merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates. The MarketLive platform is the most retail-targeted, fully featured, customizable eCommerce solution on the market today. MarketLive powers successful retail eCommerce sites, including Peruvian Connection, Learning Resources, Sports Chalet, Vanity Shops, Gaiam, Helzberg, and Party City, Armani/Exchange, and many others.